Metro Trains’ Dumb Ways To Die wins November ad of the month

McCann Melbourne has won its first award for its Dumb Ways To Die viral video for Melbourne’s Metro Trains.

The work, which has already delivered more than 32m views on YouTube, was voted ad of the month for November by Mumbrella’s readers

The musical cartoon, which aims to curb preventable train deaths is the fastest spreading Australian viral brand hit of all time.

The ad narrowly beat BMF’s work for The Smith Family in the voting.

Credits:

• Executive Creative Director: John Mescall
• Creative Team: John Mescall, Pat Baron
• Animation: Julian Frost
• Digital Team: Huey Groves, Christian Stocker
• Group Account Director: Adrian Mills
• Account Director: Alec Hussain
• Senior Account Manager: Tamara Broman
• Senior Producer: Mark Bradley
• Producer: Cinnamon Darvall
• Composer and producer: Oliver McGill

Metro Trains

• General Manager, Corporate Relations: Leah Waymark
• Marketing Manager: Chloe Alsop

The ad narrowly beat BMF’s work for The Smith Family.

Supported by:

Georgina Pearson

topics ad of the month Advertising Dumb ways to die McCann Melbourne

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Comments: 3

Nicholas Cage 12 Dec 12

You don’t say…

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Shabbadu 12 Dec 12

Are you the real Nicholas Cage? I thought the real Nicholas Cage spoke in CAPS every SECOND word.

The BEEEEES! The BEEEEEEEEEES!

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Tom 12 Dec 12

Great work guys.

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