Metropolitan radio ad revenue up 4.6 per cent in the first half of 2015/16 financial year
The first half of the financial year has seen commercial radio stations in the five major metropolitan centres grow revenue by 4.62 per cent to $390.8m.
According to Commercial Radio Australia figures, collated by Deloitte, advertising revenue for Sydney stations reached $119.6m, (up 4.06 per cent), Melbourne achieved $119.2m (up 3.75 per cent), Brisbane reached \ $61m (up 2.37 per cent), Adelaide rose by $36.8m (up 11.84 per cent) and Perth reached $54m (up 5.80 per cent).
Joan Warner, CEO of CRA said: “While advertising revenue was slightly softer in December, the overall performance for the first half of 2015/16 has been positive and reflects how well radio has adapted to structural change and subdued economic conditions.”
For the month of December 2015, commercial radio ad revenue for the five capital city markets was down marginally by 0.51 per cent to $55.1m, year on year.
Adelaide was the best performer in a mixed market in December up 5.81 percent to $5.3m, Sydney fell 1.80 per cent to $16.7m, Melbourne rose 0.10 per cent to $16.4m, Brisbane was down 2.41 per cent to $8.7m, and Perth was 0.86 per cent lower at $7.893m.
The Deloitte figures report both agency and direct revenue received by metropolitan commercial radio stations.
Nic Christensen
