MFA finalists revealed

The finalists for the Media Federation Awards have been announced. MindShare leads the pack with the most shortlisted entries, followed by OMD and Naked.

The list of finalists in full:

Automotive – Sponsored by Adlux

Navigating a New Media Landscape, MediaCom for Audi A3
Evoque Pre Launch, Mindshare for Range Rover
Big Life. Bigger Results, TMS for Toyota Motor Corporation of Australia
FJ Cruiser. Unknown Car! Shrinking Category! Increasing Petrol Prices! Tsunami!,
TMS for Toyota Motor Corporation of Australia

Beverages – Sponsored by APN Outdoor

Share a Coke, Ikon Communications for Coca-Cola South Pacific
Twinings Australian Afternoon Tea, Naked Communications for AB Food and
Beverages
Heineken Live Kick, ZenithOptimedia for Heineken

Finance/Insurance/Government/Corporate & Real Estate – Sponsored by AANA

Shannons Supercar Showdown, Starcom for Shannons Insurance
Suncorp Flood, Starcom for Suncorp
Medicine Brand Choices, Slingshot Media Ventures for NPS MedicineWise

Clothing/Cosmetics & Retail

Dove Pink Real Beauty, Mindshare for Unilever
Nike She Runs, Razor for Nike
Maybelline – Baby Lips, UM Australia for L’Oreal Australia

Food & Grocery – Sponsored by the Advertising Standards Bureau

Vita Weat, MEC for Campbell Arnott’s
Dove Pink Real Beauty, Mindshare for Unilever
U by Kotex Channel U, Mindshare for Kimberly Clark
Awaken your Beeflex, UM Australia for Meat & Livestock Australia

IT & Consumer Durables

Alienware Area 52, MediaCom for Dell Alienware
LG Life’s Good Project, Mindshare for LG
LG Optimus Black, Mindshare for LG
Greener Office Inspiration, Slingshot Media Ventures for 3M

Media/Entertainment/Travel & Leisure – Sponsored by OzTam

Steal Banksy, Naked Communications for Art Series Hotels
Millions Kilo Challenge, Starcom for Channel Ten

Partnership Award

It’s a Knockout, Fremantle Media Enterprises for OMD Fuse Sydney
Australia Day Lamb: Creating Chopular Culture, Powered by Nine for BMF
Priceline Makes Australian Women Feel Beautiful, SMG Red for Media Merchants
Schwarzkopf Under The Covers With Marie Claire, SMG Red for Schwarzkopf & Henkel Australia

Best Strategic Launch Campaign – Sponsored by SBS

Share a Coke, Ikon Communications for Coca-Cola South Pacific
Dove Pink Real Beauty, Mindshare for Unilever
5X Mutant Gum, OMD for The Wrigley Company

Best Integrated Media Campaign – Sponsored by Multi Channel Network

Share a Coke, Ikon Communications for Coca-Cola South Pacific
5X Mutant Gum, OMD for The Wrigley Company
Nike She Runs, Razor for Nike
Shannons Supercar Showdown, Starcom for Shannons Insurance

Best Use of a Small Budget (Up to $300,000)

Steal Banksy, Naked Communications for Art Series Hotels
Australian Air Force – The Search For Australia’s Next Top Gun, UM Australia for Defence Force Recruiting
Australian Navy – Game On, UM Australia for Defence Force Recruiting

Best Media Innovation – Sponsored by Nine Entertainment Co

Steal Banksy, Naked Communications for Art Series Hotels
5X Mutant Gum, OMD for The Wrigley Company
Yellow Pages Renovision, OMD Melbourne for Sensis

Best Demonstration of Results – Sponsored by Outdoor Media Association

Alienware Area 52, MediaCom for Dell Alienware
5X Mutant Gum, OMD for The Wrigley Company
Medicine Brand Choices, Slingshot Media Ventures for NPS MedicineWise

Best Application of Research – Sponsored by Telstra Advertising Network

Jenny Craig, Mindshare Australia for Jenny Craig
Stress Test, Naked Communications for Renault Australia
Mr Popper’s Penguins, ZenithOptimedia for 20th Century Fox

Comments


  1. Nice Mix
    22 Aug 12
    2:50 pm

  2. Good to see a range of agencies both big a small making this years short list.
    After all the hype, surprised not to see any Aegis agencies on the list.

  3. MJ
    22 Aug 12
    10:06 pm

  4. It’s odd to read the Mumbrella Awards media agency of the year shortlist posted earlier today and then see such little correlation between that list and the one above.
    Match and PHD don’t seem like they’ve had any entry get into the finals of MFA’s but feature on Mumbrella shortlist. Converse is true for OMD and Mindshare.
    Why such a discrepancy?

  5. J
    23 Aug 12
    8:55 pm

  6. @MJ Awards alone don’t make for a great agency