Mi9 partners with InMobi and makes several new hires

Digital media company Mi9 has partnered with independent ad network InMobi, following several key appointments.   

The announcement:

21 May 2012, Australia: InMobi, the world’s largest independent mobile ad network, has today announced it will partner with Mi9 to bring more interactive and high-engagement mobile rich media experiences to the Australian market.

The two-year partnership will see InMobi represent selected mobile advertising sales for ninemsn, and offer production capabilities that make it easier for brands to make an impact and reach consumers across mobile devices.

Mi9’s strength across platforms combined with InMobi’s technical and HTML 5 rich media capability, allows brands to create deeply engaging advertising experiences across the mobile web by leveraging a suite of features such as drag and drop, animation, social media and video integration.

“Mi9 will continue to offer cross platform sales and branded integration opportunities, whilst InMobi’s rich media capabilities mean we can increase our offering to creative agencies and brands – allowing them to focus on imaginative and intelligent creative executions.” says Richard McLaren, Chief Data and Technology Officer, Mi9.

Francisco Cordero, General Manager and Regional Director of InMobi Australia and New Zealand added, “This is a significant milestone for InMobi and for our customers in Australia. Combining our extensive network with Australia’s number one digital destination gives our agencies and advertisers tremendous reach across Australia and premium consumer segments. This partnership further reinforces InMobi’s leadership position in Australia and NZ for local rich media advertising inventory and our reputation as a trusted partner for publishers.”

Recent Australian mobile media consumption research has shown nearly 40% percent of mobile web users in Australia are primarily or exclusively accessing the web via their mobile devices. In addition, more than half of mobile web users in Australia are comfortable with receiving mobile advertising and 1 in 4 of these users have had their purchasing behaviour influenced by it.* It is predicted that by 2015, the market for global mobile advertising is likely to be worth in excess of $20 billion.**

ninemsn’s growing mobile consumer base for advertisers continues to build with recent year-on-year research showing a 101% growth in mobile page impressions compared to April 2011.

Source: Mi9 press release

Monday, 21 May 2012: Mi9 today announces a raft of new appointments as part of its ongoing investment in its imagination + intelligence proposition to advertisers. The new recruits include a number of strategic hires across Mi9’s Commercial, Data and Technology divisions.

This growth follows the launch of the Mi9 brand earlier this year, and reflects the business’ commitment to delivering on the future of media.

Commenting on the new appointments in the Data and Technology fields, Richard McLaren, Mi9’s Chief Data and Technology Officer, says, “We are on a journey to build world class capability in the smart use of data and the cultivation of deep customer insights. It’s fantastic to add such skilled and experienced people to our team. Theirdepthofknowledgewillultimatelydriveadvancesin ouradvertisers’campaignimpactandeffectiveness.”

Key new additions to the Mi9 ‘intelligence’ team include:

Jenny Ashcroft, Head of Data Strategy and New Business, joins Mi9 following six years with Microsoft in London, Sydney and Singapore. Jenny has a strong background in strategy and business development in digital and leads the creation of new data-driven products and solutions for clients.

Alex Johnson, Head of Advertising and Targeting Products, with over 12 years of experience in online advertising systems, Alex develops and manages all Mi9’s digital targeting products. His team operationalise the company’s data products across all creative formats, sites and devices.

Gabbi Stubbs, Head of Research and Insights. Gabbi brings with her 15 years of media and research experience and is responsible for all audience, market and product insights research at Mi9.

Alex Parsons, Managing Director of ninemsn said the new hires in the Creative, Sales and Trade Marketing areas were about bolstering the business’ digital creative and strategic sales expertise across all platforms.

“We’re shifting our focus to strategic sales, and delivering on our promise to bring the best creative campaign ideas to our advertisers. Deep data-driven insights will feed into our audience business, with a focus on imaginative branded content integration leading our charge in-market,” said Parsons.

New additions to the Mi9 ‘imagination’ team include:

Jemma Enright, Director of Sales Strategy & Specialist Platforms, with more than 15 years’ experience in the industry, Jemma is responsible for driving strategic campaign ideas for advertisers, harnessing Mi9’s full

capabilities across branded content, video, interactive television, rich media

and new targeting technologies. She also leads Mi9’s specialist sales team across; Mobile, Video and X-Box.

Mi9’s commitment to intelligence combined with imagination is reinforced through the appointments of Emily Carding, Head of Client Services, whose role will incorporate commercial creative services, campaign delivery and mobile services. Also Michael Valaris, Commercial Creative Services Manager, who joins the Mi9 Studios team and is charged with bringing imagination and creativity to life through the delivery of commercial production services for clients; and

Nicole Moore, Trade Marketing Manager, with more than 12 years of experience, Nicole supports our advertisers by delivering quality materials that grow the understanding and perception of digital. She is also responsible for delivering Mi9’s popular annual Digital Marketing Summit.

Source: Mi9 press release

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