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Opinion | Features
What the hell is transmedia?
From advertising campaigns to online video series, the term ‘transmedia’ gets quite the work out. But what does it actually mean? Cathie McGinn trawls the media landscape for a definitive definition.
Transmedia, all media and multiplatform are terms often used interchangeably when referencing modern storytelling techniques. Yet, depending who you speak to, there are distinct differences between them.
According to industry experts Encore spoke to, the key elements that define transmedia can be summarised as follows: platform, time, audience, adaptation, and creative collaboration.
Innovation is the remedy for the ailing magazine industry
With magazine circulations plummeting, FHM closing and rumours rife on future ownership of ACP Magazines, Paul Merrill says the only way forward is launching new titles.Eight years ago in the UK, nearly a quarter of all magazine sales came from magazines that were less than four years old. In Australia, the figure was slightly lower, but still significant. Today, the situation is very different. For a start there are so few new magazines. Yes, Masterchef briefly flared, and Top Gear made an initial impact. But Grazia and Alpha fizzled, and now ACP has shelved their plans to launch Elle.
More than a game: broadcasting the Olympics
The 2012 London Olympics will be the biggest televised sporting event of our time. Brooke Hemphill discovers the logistical challenges and technical requirements of producing the event.
From July 27 to August 12, the Australian media will go sport crazy as the Games of the XXX Olympiad, aka the 2012 London Summer Olympics, unfold. The games will be the most televised sporting event of our time as broadcasters look to master every manner of technology at their disposal.
The Voice - Australia's best example yet of social TV
In this guest post, Sputnik’s Rodd Messent has a theory on why audiences have taken to The Voice .I am an addict of Channel Nine’s hit show The Voice. Such is the extent of my addiction I seriously think my housemate might kick me out of our apartment for the semi-frenzied yelling and tweeting that ensues in our lounge room each time the show airs.It’s the first time in almost three years that such disagreement has resulted in less than civil behaviour towards one another, and it’s made me think it might be a microcosm of the large volume of online debate about the show and, correspondingly, an explanation for its success as a social TV experience.Why brands are the US Army - and culture jammers are the Viet Cong
In this guest posting, Dave Burgess, who painted ‘No War’ on the Sydney Opera House, claims that ‘amoral’ advertisers have copied his idea.
Culture jamming is a 28-year-old term coined by the San Francisco-based band Negativland, who declared that the ‘Studio for the cultural jammer is the world at large’.
Branded content is dead. Long live branded content
In this guest posting, Anthony Freedman argues why branded content is making a comeback.
A few short years ago, probably concurrent with the advent of the PVR, a new term emerged within the marketing communications industry; branded content. This was really synonymous with advertiser funded TV shows where programming was created by brands and deals struck with networks to broadcast them.
There were varying degrees of success with this model.
Shock advertising: 30 ads that would give Australia's ad watchdog a coronary
Is shock an underused weapon in Australian advertising, asks Robin HicksToday, Sydney agency The Cabana Boys used an image of a mouth sewn together to shock people with the idea that problem gamblers lie to conceal their habit. Is it the most disturbing image ever? No. Will it get banned by the Advertising Standards Bureau? No. But it did make me wonder why shock is not used more often in Australia – and not just by charities and government bodies. (WARNING: NSFW)
The making of ratings blockbuster The Voice
Jason Mountney goes on the set of Channel Nine’s talent search series, The Voice, to see how the format, based on an international franchise, has come together. What ingredients have gone into making this certified hit that’s rated more than two million viewers on three consecutive nights?
Mike Goldman has one of the toughest jobs on the set of the Nine network’s new talent show, The Voice. He not only has to narrate the show, but also keep the audience from losing their enthusiasm as they realise shooting TV programs takes a lot longer than the one-hour bursts they see in their lounge rooms. A lot longer.
Nine problems stopping The Global Mail from getting an audience
While it’s a shame The Global Mail has failed to make an impact on the media landscape, the signs have been there for some time.I love the concept of a well resourced, philanthropically-funded independent news site. Anywhere in the world, that’s a rare and wonderful thing. In Australia even more so. So I hope that Grame Wood gets to see his investment make a difference.
And I have no inside info on whether Monica Attard’s sudden departure is linked to the site’s failure to find an audience so far.
Regardless, here are nine areas they can easily start to address:
Journalism’s new model?
Does the launch of philanthropically funded news site The Global Mail signal a new era for journalism or is the model destined to be a passing fad, asks Cathie McGinn in this article first published in Encore magazine.With little fanfare, philanthropically funded news site The Global Mail launched in February this year.
The online-only title received a generous five-year funding commitment from businessman Graeme Wood, founder of accommodation website wotif.com, who donated $15million.
Five things that make a great suit
In this guest posting, Gareth Collins argues that the role of a great account manager is to make the work betterI’m surprised at how many suits I meet who don’t know their role in the advertising business. The question ‘what does an advertising account manager or director do?’ is frequently met with answers such as project manager, relationship manager, plate spinner or go between … and those are the nice ones.
Success is judged on the ability to manage a process, be strong administratively and get stuff done. And while a good suit needs to do all of these things brilliantly, if these are the traits that define a great suit, then I’m in the wrong job.
What the hell is transmedia?
From advertising campaigns to online video series, the term ‘transmedia’ gets quite the work out. But what does it actually mean? Cathie McGinn trawls the media landscape for a definitive definition.
Transmedia, all media and multiplatform are terms often used interchangeably when referencing modern storytelling techniques. Yet, depending who you speak to, there are distinct differences between them.
The top seven...most patronising pieces of communication
Sometimes brands have big ideas. Sometimes marketers get so caught up with a grandiose idea that instead of finding engaging ways to sell breakfast cereal, they start to believe their own rhetoric. And sometimes it’s just lazy marketing. Here are my top seven inadvertently patronising pieces of communication…
1) Last night thousands of women gathered in Sydney’s Centennial Park to take part in She Runs the Night, an event created by Nike.
TV audience measurement – why big isn’t always beautiful
In this guest post, Chris Walton argues that the media industry needs to take a new approach to TV tradingThere has been a significant amount of coverage recently about how successful The Voice has been. Indeed, audience figures of 2.6m+ people are very impressive these days. Based on reports, this is apparently double the size of audience that Nine was hoping for in the lead up to the programme launching.
How do you solve a problem like Blunty?
So if you were the proposed News Standards Body, how would you regulate Blunty?The News Standards Body, in case you didn’t notice, is the new organisation proposed by the Convergence Review this week to regulate news and commentary, regardless of platform.
Blunty, in case you didn’t notice, is the video blogger who this week went viral after he filmed a guerrilla marketing demo outside Apple’s Sydney store apparently as a coincidental bystander, but later admitted he’d been put up to it by BlackBerry.
Michele Fawdon: 1947 – 2011
Michele Fawdon, star of Australian stage and screen passed away this morning, losing her battle with cancer.
Born in Essex, Fawdon began acting age 12, and moved to Australia early in her career.
Fawdon won two AFIs; In 1979 she won Best Actress for her role in Cathy’s Child, and in 1987 for Best Actress for a Telefeature for The Fish Are Safe. She was also nominated in 1985 for Best Actress for Unfinished Business.
She also won Best Actress awards at the Australian Film & Television Awards (Sammy) in 1979 for Cathy’s Child, and in 1980 for The Silent Cry.
Fawdon worked on The Flying Doctors, A Country Practice, G.P and most recently seen on our screens in 2010 in Killing Time.
May 23rd, 2011 at 12:32 pm
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Comments
23 May 11
12:51 pm
I had the pleasure of knowing Michele Fawdon and she was a wonderful lady who will be deeply missed – she touched the hearts of many people.
RIP lovely lady
xox
23 May 11
2:15 pm
Very sad to hear this news. My condolences to her family and friends.
23 May 11
2:20 pm
An amazing woman in all aspects of her life… Loved and cherish by all her family. We will miss you beautiful. Xxx
23 May 11
3:22 pm
Michele was a wonderful performer. I am deeply sorry to hear of her passing. She and I worked together at times, and always shared good and funny conversations. My heart goes out to her family.
23 May 11
3:36 pm
I am completely shocked and saddened to hear of Michele’s passing. Having met her only once through a mutual acting friend in 1981, I was fortunate enough to join her and another friend for dinner one night.
We had a lot of laughs and I left thinking what a thoroughly nice person she was. My condolences to her family, it’s a great loss to all who knew her and the industry. RIP Michele.
23 May 11
4:40 pm
I am so sorry to hear this sad news. Michele was truly a delightful and lighthearted person to know and I had the privilege to work with her also. I loved watching her performances on screen and stage and I send my thoughts and wishes and love to her family. x
23 May 11
4:43 pm
Michele was a wonderful actor and a lovely person. Most will remember her performance as the first Mary Magdelene (preceding Marcia Hines) in the original Australian Production of “Jesus Christ Superstar”. Vale Michele.
23 May 11
5:23 pm
Very saddened to hear of Michele’s passing. Her light shone brightly in all her work and Michele’s generosity of spirit was truly wonderful. My thoughts are with Michele’s family and friends.
23 May 11
8:53 pm
We in the music/arts community here in the Yarra Valley (where Michele and her partner and daughter settled early in the 2000s) are deeply saddened by her death. Her legacy has been passed on via her Healesville drama group of some years back to young actors who acknowledge her inspiration. We remember and cherish her humanity.
23 May 11
11:58 pm
I am very sad to learn of Michelle’s death. She gave luminous performances in many plays at the Nimrod Theatre. I still recall the beauty of her last scene in “Uncle Vanya”, when she strove to rally her uncle’s sunken spirits with talk of faith and hard work – the light shining in her tear-stained eyes, her honeyed voice issuing like a lullaby.
24 May 11
9:41 am
Godspeed Michelle. You’re free.
24 May 11
9:58 am
I am very sad to hear of Michele’s death. A beautiful woman with a delicious laugh and cheeky sense of humour. Her warmth and courage and passion in her work and life was inspiring. I had the pleasure of working with her too and admired her thorough and constant investigation of the work. My love and support to the family.
24 May 11
11:05 am
Thinking of your always fine insight into the human heart – it is what made you a beautiful friend and a brilliant actress. I miss you.
24 May 11
12:57 pm
Michelle’s great generosity of spirit, is echoed in all of the thoughts shared here.
You were a beautiful & gifted person who was inclusive and witty, with a unique sensitivity and I thank you .
We shall hold you in our hearts forever dear Michelle. My deepest sympathy to your family and all who loved you..
24 May 11
2:11 pm
Michele was a delicious woman and a truly fine performer. It is too sad and too bad that she’s gone so soon. SIncere condolences to her loved ones and friends.
24 May 11
3:32 pm
What a talented and gracious lady on and off the stage. Her commitment and the truth in her work was inspiring. We are very saddened by this news, she will be missed. Our thoughts are with you Geoff.
24 May 11
5:12 pm
We met in Jesus Christ Superstar . . when I left the show the cast wrote on a programme . . Michele wrote , ‘for my friend Evie’ as she looked at other messages she said it doesn’t say much but it means a lot . . from 1973 through to the births of our daughters to the last days in hospital . . yes Michele . . a lifelong friendship . . it does mean a lot . . our heart felt thoughts are with you Geoff and Lulu . . .
24 May 11
8:04 pm
Heartfelt thoughts for your family Michele. You were a wonderful and talented woman.
24 May 11
8:35 pm
Dear Michele, so loved and so fondly remembered by your JCS family – our definitive Mary Magdalene. May the long time sun shine upon you, all love surround you, and the pure light within you guide your way home.
24 May 11
8:37 pm
My love and thoughts go out to you Geoff and Lulu. Rest peacefully Michele. M-J x
25 May 11
7:29 am
Very saddened to learn of Michele’s passing.
A beautiful and talented lady who will missed greatly by all those that knew and loved her.
I will miss her beautiful smile and cheeky sense of humour.
A pleasure to have known you Michele…
My condolences to Geoffrey and Lulu.
25 May 11
10:10 am
Very sad to hear of Michele’s passing. Michele was always great to work with – warm and funny, she took her work seriously, without taking herself too seriously. Condolences to Geoff & Lulu.
25 May 11
10:25 am
Just heard the news from my father Martin Vaughan who worked with Michelle on a couple of occassions and dated her briefly in the 70′s. She was the most gorgeous of people, we are so sad that she is gone. A very sad loss for her family. xx
25 May 11
11:14 am
Will really miss seeing Michele’s smiling face & having little chats with her (:
My deepest houghts are with her family during this sad time…
Rest In Peace xo
25 May 11
11:58 am
A wonderful person and a remarkable performer whose excellence was never fully recognised. And she had one of the best smiles you will ever see. Her family will be proud of the woman and the performer many of us adored. One of our greatest losses.
25 May 11
4:20 pm
I well remember her engaging performance in JCS and bringing real life meaning to her role in Cathy’s Child.
John Rogers, Canberra
25 May 11
6:01 pm
MICHELLE AND I worked af ew times together. she was a meticulous actress and singer. In her latter years she was an excellent colleague on TV
25 May 11
8:12 pm
my thoughts go out to you Tony and the family,never met but part of my family
26 May 11
11:05 am
MICHELE FAWDON – Funeral Service
There will be a funeral service held for Michele next Monday 30th May 2011. The service will be at Lilydale Memorial Park, 126-128 Victoria Road Lilydale at 2pm, with a celebration of her life at our favourite restaurant in the valley Bella Verdere.
26 May 11
12:54 pm
Michelle will be forever loved by people who met her or worked with her. A valued friend and greatly admired actor. If it were possible i would have continued working with her on every possible production. She was my Irina, she was my Sonya. She was born great, and as an actor achieved greatness. Few will ever match her enormous heart and her capacity to laugh and make us laugh – and move us to tears. But no acclaim ever gave Michelle the happiness she found with Geoff and Lulu. Bless them both.
26 May 11
5:42 pm
Michele was a caring and loyal friend. She provided dedicated support to my wife during her illness in the mid-90s. I visited Michele a little over a week ago and she was courageous and considerate of those around her. Best. Kristoffer Greaves
26 May 11
8:32 pm
Our thoughts and prares are with Jeff and Lulu at this very sad time. Michelle was always delightful to be around for the short time we new her, RIP Michelle
28 May 11
10:07 am
Will miss our cups of tea, chats over the fence and just seeing your smiling face. To Geoff and Lulu we are here if ever you need to pop over! lots of love from Kim Alf and Maddy xxxxx
28 May 11
11:41 am
Michele was an inspiring woman and a great friend to me in the 70′s and 80′s we worked together on stage and played off stage. We lived in the same street ,toured plays together and shared so many great times. Michele had enormous heart and passion. I will never forget the first time I saw her perform at the Independent Theatre..she sang -When Johnny comes marching home again-..and raised the roof…May the angels sing you on your journey sweet Michele “HURRAY HURRAY” x
30 May 11
10:00 am
just heard about michele today the 30th, we met in 1967 at the ensemble theatre, both of us students there. we went together to see liza minelli at a nightclub in sydney, “chequers” see was a good actress and a lovely person.fond memories of a lovely lady. trevor mcgregor
30 May 11
11:30 am
So very saddened by this news.. I had the great pleasure of working with Michele through her involvement with the YV youth theatre group.. you truly were an inspiring woman to all of the kids who were apart of it.. Both in Healesville and Warburton. My thoughts are with Geoff and Lulu… xxx
1 Jun 11
4:16 pm
Attended Michele’s funeral service and afterparty at the Badger Brook winery, one of michele’s favouite places to spend some time it was said. Geoff sang well as the band played on. Smiles and hugs and food and wine and cherished thoughts of my aunty. Who it felt was there with us. Onto the Healsville pub for an extra beer and talking and smiles. A wonderful and provoking send off – I’m sure she would have been happy. Thanks to all family and friends of michele I met.
1 Jun 11
4:30 pm
I knew Michelle when she, Geoffrey and Lulu lived in the Blue Mountains. Michelle was a very warm, generous, open-hearted person with a great sense of humour. My heartfelt thoughts go out to you, Geoffery and Lulu. love Mary.
6 Jun 11
9:49 am
I was fortunate enough to consider Michele my mentor and dearest friend. Her love, compassion, generosity and wisdom helped me through some of my life’s greatest challenges. A wonderful person, inspiring artist and a woman of astounding courage and grace. I have missed her deeply over the last few years, living so far away from her. I’m sorry I could not be there for her. I will always cherish the memories.
My love and thoughts go to Geoffrey and Lulu. My door is always open to you both,
Much love,
Luz
6 Jun 11
7:43 pm
Michele was a great aunty I treasure her. I love her very much I was very sad when i went to the funeral I was crying.
8 Jan 12
1:56 am
Michelle’s version of “I Don’t Know How To Love Him” in JCS still can bring a tear to my eye. She sang it so beautifully. I grew ups listening to the JCS record and Michelle’s singing was the highlight.