Michele Teague to run Campaign Palace Sydney
Y&R Brands’ management shake-up has continued with NZ marketer Michele Teague being brought in to run The Campaign Palace’s Sydney office.
The announcement:
The Campaign Palace has named Michele Teague as managing director of its Sydney office.
One of New Zealand’s leading marketers, Teague has had extensive experience in a number of NZ’s leading corporates in technology, FMCG, tourism, retail and advertising agency sectors.
She joins the Campaign Palace from Telecom NZ where she recently held the position head of communications for retail. She is also on the the board of the New Zealand Rugby League, chairing the remuneration committee. Teague has also had senior marketing and management roles at Restaurant Brands (operators of the KFC, Pizza Hut and Yum franchises in NZ), Pacific Retail Group, Woolworths and as global marketing manager for Air New Zealand. Teague started her career on the agency side, including eight years at Y&R’s Mattingly. Career highlights have included developing the ‘Inspiring Journeys’ brand strategy for Air NZ and the branding campaign and relaunch of Telecom’s 3G XT mobile network last year.
TCP executive chairman Mark Mackay said he had searched globally to fill the Sydney post and Teague was the standout from a shortlist of well credentialled candidates.
“Michele comes to us with an outstanding corporate background and will have serious credibility with our clients. Her experience with retail, FMCG and fast food, her ability to manage significant budgets and staff, and her track record in building and reviving brands, speaks for itself. She is a very good marketer who has an innate understanding of brand and retail communication.
“She’s also a pragmatic, capable leader and a great communicator. Michele will be a huge asset to the Palace team.”
Teague said “I am delighted to be joining an agency with such a wonderful creative body of work, and portfolio of blue chip brands. It’s an exciting time to be in the advertising industry as we embrace the challenges of new channels, content and branding of the complete customer journey. The Campaign Palace is well positioned to rise to these challenges, and I look forward to leading the team in this direction.”
Teague will start at The Palace on October 11.
Source: Campaign Palace press release
