Micro marketing with a difference
Judging by this online ad on The Age this morning, Dr Mumbo thinks the newspaper may have misunderstood the definition of micro marketing.
That, or Volkswagen is getting into small cars in a, well, big way (you’re probably going to need to click on the image to enlarge it).
HT: @bradtrichardson for some sharp eyes
looks like someone has loaded a half page creative into a leaderboard placement. Not Fairfaxs fault but more the person who uploaded the creative into the ad server.
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@shit happens – probably someone at the media agency i’d say hey?
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