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Milo creates branded content sports kids series

Milo is celebrating the mums who help their kids get to sport each week in a new branded content series.

The series is the first work created for Milo by digital agency Reborn since being appointed to the digital account in January alongside a panel of six digital agencies.

Milo says the series features real mums and their kids who talk about the role they play in getting kids to be actively participating in sport.

Created in partnership with Zenith Optimedia and Ogilvy, the two-part series initially ran on Facebook to complement the brand’s new ad with Milo and the agency partners sayign they used it to test Facebook’s effectiveness as a broadcast platform.

Reborn has recently picked up project work for other Nestle brands Optisfast and Uncle Tobys.

Milo TV ad:

Miranda Ward

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