Radio ratings: Adelaide – Mix102.3FM secures top spot

radio ratings m-s july 2 2013Mix102.3 FM has regained its audience after recent dips in listeners to firmly position itself as the most popular station in Adelaide with 16.8 per cent of the audience throughout the week.

The station has bounced back from drops in audience share in the two previous rounds of ratings. It saw an even bigger rise in its share of the Monday to Friday audience.

Mix102.3 FM dominates the commercial audience in nearly all time slots.

The station also closed the gap on ABC891’s breakfast with Matthew Abraham and David Bevan whose audience has dropped from a 17.6 per cent share to 16.8.

Mix102.3 FM’s Jodie, Mark and Snowy, has climbed from 13 per cent to 15.1 per cent.

Mix102.3’s biggest gain of 3.2 per cent was for its drivetime show presented by Sean Craig Murphy from 2-7pm, which rose from 14.1 per cent to 17.3 per cent of the 4-7pm drivetime audience.

DMG’s Nova91.9FM held onto its share of the audience with 10.8 per cent of the audience share Monday to Sunday and from 10.6 to 11 per cent Monday to Friday. Its breakfast audience has grown from 10.6 per cent to 11 per cent.

And 5AA is holding onto its place as Adelaide’s second most popular commercial station Monday to Sunday with a similarly moderate increase in audience share from 10.9 to 11 per cent.

Meanwhile, Adelaide remains one of Southern Cross Austereo’s weaker cities with SAFM stuck on an 8.3 per cent share and the Triple M breakfast show dropping from 10.5 per cent share to 8.2 per cent.

SCA’s chief content officer Guy Dobson told Mumbrella he was disappointed. He said: “SAFM breakfast has had four changes in three years. Breakfats is a work in progress – we’re happy with how it sounds, but not how it rates.”

Adelaide radio ratings m-f breakfast July 2 2013

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