Comments on: Mixed rulings for fast food TV ads aimed at kids http://mumbrella.com.au/mixed-rulings-for-fast-food-tv-ads-aimed-at-kids-14716 Everything under Australia’s media and marketing umbrella Sun, 12 Feb 2012 03:05:28 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Ronald http://mumbrella.com.au/mixed-rulings-for-fast-food-tv-ads-aimed-at-kids-14716#comment-26814 Ronald Wed, 30 Dec 2009 09:05:37 +0000 http://mumbrella.com.au/?p=14716#comment-26814 When we used to get briefs from Maccas they went something like this: "We can't look like we're appealing directly to children, however we have to show the kid enjoying the toy, a family moment and something active." "When are the spots running." "3pm-4pm school days." If they really want to advertise to adults, how about changing the media schedule so it's on after 9pm when only informed adults are awake. No matter how much you make an ad appear that it's not for kids, running the ad in high rotation during Rugrats makes me a little suspect. It really is a load of crap and the governing board should scrap their rulings altogether or do it responsibly. When we used to get briefs from Maccas they went something like this:

“We can’t look like we’re appealing directly to children, however we have to show the kid enjoying the toy, a family moment and something active.”

“When are the spots running.”

“3pm-4pm school days.”

If they really want to advertise to adults, how about changing the media schedule so it’s on after 9pm when only informed adults are awake. No matter how much you make an ad appear that it’s not for kids, running the ad in high rotation during Rugrats makes me a little suspect.

It really is a load of crap and the governing board should scrap their rulings altogether or do it responsibly.

]]>