Dr Mumbo

Mix’s skyspam backlash

Fair to say that Stilgherrian is not a fan of brands using skywriting.

skyspamOr as he puts it in a blog post bemoaning “skyspam”:

“I’ve met commercial radio executives. They’re not the sort of people you’d want to have dinner with, let alone leave with your pets unattended. Like so many who’ve congealed into the uppermost scum layers of the broadcast media cesspool, they’re arrogant beyond belief, filled with their own sense of self-importance.”

While this might be a slight generalisation, he has got a point.

The miscreant in this case was Sydney station Mix 106.5.

[Photo: More sky spam by sylmobile]

ADVERTISEMENT

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.