MJ Bale reveals August Winter campaign
Men’s fashion retailer MJ Bale has launched its August Winter collection, focusing on lightweight layering and functional clothing for cold climates.
‘The Winter Pursuits of a Well-Dressed Gentleman’ campaign, by creative agency SoDUS, was shot by Hugh Stewart and inspired by designer Matt Jensen’s move from Sydney to the Southern Highlands.
The suitmaker shot to fame in the marketing community in 2012 with its ‘Grazed on Greatness’ campaign by Whybin\TBWA Sydney
“This theme of a well-dressed gentleman exploring the world was paramount in my mind when designing the collection,” he said in a statement.
TBWA works with MJ Bale on an ad hoc basis while SoDUS works on the brand’s seasonal campaigns.
What a comedown.Or a plummet.Suicide leap actually.Truly awful.
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There’s something Picnic at Hanging Rock about this – and we know what happened to those girls. Perhaps the bearded one will go the same way..
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Settle down Hardy, that is an exaggeration.
It is a seasonal brand campaign on par with any other Aus fashion brand out there.
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I think it’s a solid campaign, befitting the brand. They’ve got a great story to tell and their messaging is consistent.
They always have fun with their campaigns too, which is refreshing and yes, that’s why we’ll continue to work with them!
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Should be an ad for sleepwear.
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it’s an ad for house and land packages
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The boring and repetitive stock music certainly doesn’t match the visuals…
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Don’t think they know what they are doing. What is this brand about. Anyone know??
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