MLA launches ad featuring Marco Pierre White pushing beef and lamb

Meat & Livestock Australia has launched a new ad campaign starring Masterchef: The Professionals host Marco Pierre White which promotes beef and lamb as a crucial component of a ‘proper dinner’.

The campaign was created by Host and creative partner, Ilk, and shows viewers they don’t have to be ‘proper’ at dinner in order to eat well.

Launched on Sunday the campaign consists of TV, radio, print and digital, with supporting media going live across February.

“With his passion for honest, uncomplicated food, Marco Pierre White was a natural choice to front this campaign, having become a big fan of Australian beef and lamb during his three-month stint filming Masterchef Professionals,” said Andrew Cox MLA group marketing manager – consumer.

Nic Christensen

Nic Christensen worked for Mumbrella from 2013 to 2016, in roles including deputy editor and media & technology editor. He is former media writer for The Australian and has also worked as a reporter for The Daily Telegraph and senior producer for Radio 2GB.

topics Host Marco Pierre White MLA

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Comments: 2

Bah 19 Feb 13

This is really crap. And I love Marco usually.

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Kardy 19 Feb 13

Well it could be worse. At least it doesn’t feature those idiot brothers from Good Charlotte

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