Mnet Mobile picks up top prize at Mobile World Congress for its Kia Game On app
Mobile solutions company Mnet Mobile has picked up two prizes at the Mobile World Congress awards held this week in Barcelona, while Telstra also picked up a gong at the show.
Out of over 800 entrants across categories, Mnet was warded the top prize for ‘Most Innovative Mobile App’ and also ‘Best Mobile Advertising and Marketing’ for its ‘Kia Game On’ app.
The app, part of an interactive campaign for Kia, challenged viewers to return the world’s fastest serve by using their mobile phone as a racquet. It was launched as part of the car brand’s Australian Open sponsorship in January last year, with Kia and Mnet refreshing the activation in January this year.
https://www.youtube.com/watch?v=W3wEnBQoPm4
Mnet CEO Travis Johnson said: “Winning once on the global stage in the midst of 90,000 attendees from the world’s most innovative mobile companies is a thrill. Winning twice is beyond our wildest dreams and reinforces our focus on innovation and delivering great results.
“Our patented HARK technology sits behind these amazing second-screen smartphone experiences, whether tennis, football or competing against contestants on a reality TV program. It’s adaptable to almost any TV program or content on any screen, and we look forward to partnering with more global clients on HARK campaigns.”
The 2014 campaign picked up the Best in Show at the Smarties awards and was highly commended in the innovation category at last year’s Mumbrella Awards.
Telstra won in the Broadband for All: Outstanding LTE Solutions for its LANES program which gives emergency services better access to mobile broadband.
Miranda Ward
Linkedin
Congrats to Travis, Kristy, Megan, Alice (for when she was there) and team!
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brilliant stuff guys! It’s really good.
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