Mo-town Sydney in March One DM campaign for German restaurant
Creative agency March One has used the over-sized moustaches of the owners of Sydney German restaurant Stuyvesant’s in a direct marketing campaign celebrating 50 years in the city.
The DL flyer, which features a cardboard moustache that pokes out the front of a letterbox, includes an offer for the restaurant along with a German recipe.
The restaurant will release a different “mo” every two months with a new offer and recipe.
(Photo credit: Markus Enno, Studio Commercial)
Nicely done.
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Love it and love the restaurant. Always have a great stodgy German feed there, washed down with a decent beer.
(I have no commercial interest in this restaurant or agency.)
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Nice, however check the Award annual from a couple of years back. There was something similar (I think for dog snacks). It was a door drop flyer tucked into the letter box with a full-size rubber ‘dog tongue’ hanging out the front. It looked fantastic.
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Good work March one looks like a fun campaign – and Pete, sometimes there is no need to reinvent the wheel. Just improve.
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One of the great dining experiences in Sydney, and thats got nothing to do with the food.
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excellent work guys! great cut-through and hopefully lots of bookings result.
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