Monkeys’ Oak ad dominates strategy awards
The Monkeys’ work for Oak milk drink dominated the top prizes at the Creative Strategy Awards.
Planner Fabio Buresti won the grand prix and new brand or advertiser categories while The Monkeys was also named strategic agency of the year.
The ad featured a threatening man talking to camera in the style of Ben Kingsley’s Don Logan in the movie Sexy Beast.
The awards are organised every two years by the Account Planning group, which is part of The Communications Council.
The winners:
ESTABLISHED SERVICE BRANDS
Gold
- BMF Rob Chandler Commonwealth Bank – Investorville
Silver
- Naked Adam Ferrier, Matt Houltham & John Halpin – Art Series Hotel
NEW BRAND OR ADVERTISER
Gold
- The Monkeys Fabio Buresti OAK – Flavoured Milk
PUBLIC SERVICE & CHARITY
Gold
- 303Lowe Derry Simpson, Bart Hodgen Office of Road Safety, WA
Gold
- Droga5 Tom Donald, Dannika Coleman, Justin Graham – Telstra (for Legacy)
ESTABLISHED PRODUCT BRANDS
Gold
- George Patterson Y&R Meredith Simpson, Tom Ward Cadbury Favourites
Silver
- Droga5 Toby Harrison, Simon Wassef Cadbury Boost
GRAND PRIX
- The Monkeys Fabio Buresti OAK – Flavoured Milk
SPECIAL PRIZES
Best under $50k budget
- Whybin\TBWA Paul Bradbury M.J Bale – Men’s Suiting Label
Best non traditional thinking
- BMF Rob Chandler Commonwealth bank – Investorville
Best insight
- George Patterson Y&R Meredith Simpson, Tom Ward Cadbury Favourites
Best approach to research
- BMF Simon McCrudden Lion – Tooheys Extra Dry
Best use of data
- Whybin\TBWA Hristos Varouhas RaboDirect
STRATEGIC AGENCY OF THE YEAR
- The Monkeys Fabio Buresti
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.
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