Monkeys’ Oak ad dominates strategy awards

oak hungry thirstyThe Monkeys’ work for Oak milk drink dominated the top prizes at the Creative Strategy Awards.

Planner Fabio Buresti won the grand prix and new brand or advertiser categories while The Monkeys was also named strategic agency of the year.

The ad featured a threatening man talking to camera in the style of Ben Kingsley’s Don Logan in the movie Sexy Beast.

The awards are organised every two years by the Account Planning group, which is part of The Communications Council.

The winners:

ESTABLISHED SERVICE BRANDS

Gold

  • BMF Rob Chandler Commonwealth Bank – Investorville

Silver

  • Naked Adam Ferrier, Matt Houltham & John Halpin – Art Series Hotel

NEW BRAND OR ADVERTISER

Gold

  • The Monkeys Fabio Buresti OAK – Flavoured Milk

PUBLIC SERVICE & CHARITY

Gold

  • 303Lowe Derry Simpson, Bart Hodgen Office of Road Safety, WA

Gold

  • Droga5 Tom Donald, Dannika Coleman, Justin Graham – Telstra (for Legacy)

ESTABLISHED PRODUCT BRANDS

Gold

  • George Patterson Y&R Meredith Simpson, Tom Ward Cadbury Favourites

Silver

  • Droga5 Toby Harrison, Simon Wassef Cadbury Boost

GRAND PRIX

  • The Monkeys Fabio Buresti OAK – Flavoured Milk

SPECIAL PRIZES

Best under $50k budget

  • Whybin\TBWA Paul Bradbury M.J Bale – Men’s Suiting Label

Best non traditional thinking

  • BMF Rob Chandler Commonwealth bank – Investorville

Best insight

  • George Patterson Y&R Meredith Simpson, Tom Ward Cadbury Favourites

Best approach to research

  • BMF Simon McCrudden Lion – Tooheys Extra Dry

Best use of data

  • Whybin\TBWA Hristos Varouhas RaboDirect

STRATEGIC AGENCY OF THE YEAR

  • The Monkeys Fabio Buresti

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