Monster truck for bridezilla in new Vodafone ad
Vodafone’s engaged couple have returned in a second ad for the struggling telco, this time to promote the fact that customers can be sent text alerts to warn them about how much data they have left in their package.
The characters were first introduced in an ad acknowledging Vodafone’s poor reputation for connection problems and offering a cancellation guarantee to new customers.
The new “no data dramas” ad by Ogilvy sees the fiance and his friends discussing the best wedding vehicle and settling on a monster truck.
A hallmark of recent Ogilvy work has been the creation of characters whose story is told across a series of ads, most notably the romance of Rhonda and Ketut for AAMI insurance.
The previous Vodafone ad:
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Strangely enough, the bride’s reaction is most often found amongst vodafone customers when their 1) connection drops out and 2) when their bill arrives
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