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Morning Update: How to ‘end the awkward’ around disabilities; Snapchat settles charges over kept messages; Russell Brand wins ‘substantial damages’ for Sun on Sunday article

This is our Morning Update, rounding up international media and marketing news from while you were sleeping.

AdWeek: Awkward Around People With Disabilities? These Ads Want to Help Grey London campaign looks to ‘break the ice’

Ever met someone with a disability and felt unsure what to say or how to even shake hands? If so, you’re not alone, and British advocacy group Scope is here to help end the awkwardness.

Grey London worked with Scope to create a campaign “based on the insight that most people don’t know how to act around disabled people—which usually doesn’t come from deep-seated prejudice but is due, primarily, to ‘innocent ignorance.'”

AdWeek: Snapchat Settles With the FTC Over Broken Privacy Promises Snaps didn’t disappear and data was collected

Snapchat, an app that promised messaging privacy, broke those promises to users, the Federal Trade Commission said Thursday. The hot startup agreed to settle with the FTC over charges it had deceived users about the ephemeral nature of its video and text message “snaps.”

In multiple, unequivocal marketing claims, Snapchat promised users that the photo and video “snaps” would disappear. But according to the FTC’s complaint, the snaps can be saved using third-party apps or other workarounds.

The Guardian: Russell Brand wins ‘substantial damages’ for Sun on Sunday article. Comedian accepts payout of at least five figures over paper’s false claims he cheated on his girlfriend Jemima Khan.

Russell Brand has accepted “substantial” libel damages from the Sun on Sunday over the false claim that he cheated on his girlfriend Jemima Khan.

Brand was not at London’s high court for the settlement of his action against News Group Newspapers over a November 2013 story.

AdWeek: Y&R Names First Global Chief for Retail Marketing Jon Bird aims to fortify the Labstore unit.

Young & Rubicam is shifting from a regional to global approach to shopper marketing with the appointment of Jon Bird as global managing director of Labstore, the agency’s retail marketing arm.

To date, Labstore’s footprint has been limited to parts of Europe, South America, Central America and Asia. With the appointment of a global chief, WPP Group’s Y&R aims to build the unit into a bigger player that can compete with the likes of Saatchi & Saatchi X, Catapult and Geometry, the rollup of G2, OgilvyAction and JWTAction.

AdWeek: Ad of the Day: Sauza Tequila Lassos Another Hunk, and This Time He’s a Cowboy Maker of the strangest margaritas in the West.

The sensitive hunk and the hunky cowboy are two cornerstones of American advertising. Combined, they form the ultimate housewife fantasy: a man who will rescue you from the dangers of the Wild West and then ask you about your day. (And care about the answer!)

So, it makes sense that, in an effort to appeal to women, Sauza Tequila would employ such a perfect male specimen to star in its “Make It With a Cowboy” campaign. But after watching the spots, from La Comunidad, it’s hard to avoid the feeling that something’s a little … off.

Sort of like tasting a hint of beer in your margarita.

The Guardian: Brooks a ‘complete fool’ if she did not realise payments were for public official Sun editor ‘must have known’ about identity of reporter’s number one military contact, Old Bailey jury told.

Rebekah Brooks will have to be deemed by the jury to have been a “complete fool” not to have known requests for payments for a reporter’s “number one military contact” was a public official, it was claimed at the phone-hacking trial.

Brooks has been charged with approving illegal cash payments when she was editor of the Sun to the reporter’s source, who was described in emails as his “number one military contact” or “ace military contact”.

AdWeek: MediaMath Adds Twitter Integration Programmatic ad buying goes social

Companies who use MediaMath’s TerminalOne programmatic ad buying service can now use their data to leverage the power of Twitter.

MediaMath’s Twitter Tailored Audience app will allow brands to input their online, mobile and CRM data to make programmatic Promoted Tweets and Promoted Accounts buys. Advertisers can find people who may have interacted with their web or mobile properties and then retarget them on the social network.

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