Morning Update: M&M’s spoof action movies in ad; Charlie Brooks CCTV footage released
This is our Morning Update, rounding up international media and marketing news from while you were sleeping.
https://www.youtube.com/watch?v=j_eabL16a5w
AdWeek: M&M’s Spoof Action Movies in Cinema Plea to Silence Your Cellphone
“The iconic M&M’s candies call for filmgoers to turn off their cellphones and respect their fellow theater patrons in this mock blockbuster action-movie trailer from BBDO that marks the first time all six characters have appeared in a single spot.
Speed and Die Hard-type flicks are among those deftly spoofed in the 40-second PSA, which will run in theaters nationwide. “Cellphones ruin movies. Please turn them off” is the tagline. Lobby posters starring the Red and Yellow M&M’s are also part of the push.”
The Guardian: Phone-hacking trial: Charlie Brooks CCTV footage released
“CCTV footage showing Rebekah Brooks’s husband Charlie and security staff working for News International allegedly hiding evidence from police investigating phone hacking has been released.”
Mashable: Consumers Still Trust Traditional Media Ads More Than Online Ads
“Newspaper ads are still the most trusted form of paid media in North America, according to a recent Nielsen survey.
More than half of respondents say they trust traditional advertising platforms such as newspaper, magazine, TV, radio and billboard. However, all new media platforms mentioned in the survey, including search, online video, social media, mobile display and online banners, received a less than 50% trust rating.”
AdAge: Netflix’s Next Ambitious Original Series: Marco Polo, by the Weinstein Co.
“Netflix, the largest subscription streaming service, reached an agreement to carry an original TV series about the explorer Marco Polo from Weinstein Co., the independent film studio.”
https://www.youtube.com/watch?v=u2HD57z4F8E
Mashable: Deaf NFL Player’s Inspiring Story Makes for Powerful Ad
“The Seattle Seahawks are one win away from Super Bowl XLVIII, thanks in part to the contributions of fullback Derrick Coleman.
But Coleman isn’t just a bruising blocker who sometimes runs with the ball. He’s also theNFL’s only current deaf player, and just the third deaf player in league history.”
AdWeek: Honda’s ‘Hands,’ Fiat’s Typeface Drive Off With Top Honors at Auto Ads of the Year
“The 2014 One Show Automobile Advertising of the Year awards are being presented today at the North American International Auto Show in Detroit. And Honda has grabbed the top prizes in both the TV and online video categories.
Fiat won in the print category, Hyundai in interactive, and BMW and Toyota shared the prize in experiential.”
AdWeek: Latest Horror-Movie Ad Prank, With a Screaming Devil Baby, Is Completely Messed Up
“Here’s one baby that no one’s expecting. “Devil Baby Attack,” a rather mean-spirited if grimly hilarious marketing stunt for the upcoming horror film Devil’s Due, shows what happens when well-meaning New Yorkers try to check on an unattended baby carriage.
Here’s what happens: They get screamed at by a horrific demon infant. And sometimes chased around by the horrific demon infant’s remote-controlled stroller.”
Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.
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