Morning Update: Ad seeks encourage women to get active; Dumb Ways to Die makes Ad Age’s top ad campaigns of the 21st Century
https://www.youtube.com/watch?v=aN7lt0CYwHg
Campaign: Ad drive seeks to combat ‘fear of judgment’ that stops women taking part in sport
Sport England, the body that allocates public funding to sport, is kicking off a campaign to encourage women to get active, featuring a TV ad created by FCB Inferno.
The 90-second “this girl can” TV ad will launch tonight during the Coronation Street ad break at 7.45pm.
Mumbrella Asia: China state media says there must be limits on press freedom to curb violence – the day after Jimmy Lai home and office is firebombed
Chinese state media has argued that there should be limits on the freedom of the press to preserve peace in some parts of the world.
The day after thousands rallied in Paris to condemn the deadly terrorist assault on the offices of satirical current affairs magazine Charlie Hebdo, China’s Xinhau News Agency said in an editorial that “there should be a limit on press freedom” and for the “sake of peaceful living, mutual respect is essential,” referring to Charlie Hebdo’s hard-hitting editorial style, which has been regularly critical of Islam.
The New York Times: Spotify Says Its Subscriber List Has Grown to 15 Million
Spotify, the streaming music service, has signed up 15 million subscribers, a sign of rapid growth for the company and an implicit rebuttal in a roiling industry debate over whether people are willing to pay for music online.
Spotify, which is available in both free and paid tiers, announced its latest milestone in a brief blog post on Monday, just eight months after it said it had reached 10 million. The service, available in 58 countries, is now used by 60 million people, meaning that for every person who pays the subscription rate of about $10 a month, another three use the advertising-supported free version.
AdWeek: It’s Kiss a Ginger Day, So Jimmy John’s Is Now Flirting With Wendy’s
Of all of the holidays that are made up, National Cheese Pizza Day (Sept. 5) remains one of my favorites. Today just so happens to be National Kiss a Ginger Day—meaning, you should kiss a person with red hair, not the spice in your cupboard.
Well, sandwich chain Jimmy John’s took the opportunity to tweet a fellow fast-food restaurant and famous ginger, Wendy’s. The latter’s response was pretty fun, too, and fans are going wild for it.
Creativity-Online: Tiffany & Co. Endorses Gay Weddings With Ad Featuring Same-Sex Couple
Tiffany & Co. has become the latest brand to feature a same-sex couple in its advertising. This weekend, the jewelry brand, long associated with engagement rings, released a new campaign consisting of black- and-white photographs of different couples, with the tagline “Will You?” One of the couples is two men (who, according to the company, are a couple in real life) sitting on what looks like a New York stoop. The copy reads: “Will you promise to never stop completing my sentences or singing off-key, which I’m afraid you do often? And will you let today be the first sentence of one long story that never, ever ends?” The photographs were taken by Peter Lindbergh, for agency Ogilvy & Mather.
AdAge: Top Ad Campaigns of the 21st Century
In 1999, as the 20th century came to a close, the Ad Age staff set out to examine all the ways in which advertising has entertained, moved and motivated us over the years. We decided to rank the 100 best campaigns of the century, in a special issue, to celebrate their creativity and impact.
Now, Advertising Age is updating this list with 15 of the best ad campaigns of the 21st Century. In the last 15 years, advertising and marketing, and the media it used to get out its messages, has experienced an incredible upheaval as digital media and interactivity changed the dynamics of how consumers see and pay attention brand messages.
Control shifted from marketers and traditional media timing their messages and forcing consumers to see ads as a trade-off for the content they wanted to see to the consumer wielding remote control and computer mouse. Traditional media found itself scrambling to stay relevant as digital media wreaked havoc with the guarantee that consumers were likely to see ad messages. Expensive journalism distributed free online amassed audience but not ad dollars and wiped out a whole generation of magazines and newspapers, while DVRs, podcasts, streaming video services like Netflix and Hulu challenged TV and radio models. Out of this massive shift, marketers and agencies got very innovative in turning these new tools to their advantage.
Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.
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