Morning Update: Anna Kendrick in Newcastle Brown Ale Super Bowl campaign; Oxfam under pressure to cut ties with Scarlett Johannsson
This is our Morning Update, rounding up international media and marketing news from while you were sleeping.
https://www.youtube.com/watch?v=9g9wXBkdWEg
“Newcastle Brown Ale, which didn’t buy airtime in Sunday’s Super Bowl but is doing a wonderfully silly campaign about how it almost did, rolled out more content from Droga5 this week—including the hilarious endorsement below by Anna Kendrick.
Just like last week’s Newcastle trailer was the year’s best Super Bowl teaser, Kendrick’s performance will surely be the funniest among this year’s celebs.”
The Guardian: Andy Coulson ‘not in NoW office on day phone hacker said he heard voicemail’
“Andy Coulson was not in the News of the World office the day a self-confessed hacker claims he played him an intimate message from Sienna Miller to Daniel Craig, the Old Bailey has heard.”
https://www.youtube.com/watch?v=zl0zw1YVZd4
Mashable: Audi Engineered the Creepiest Dog of All Time
“Audi may be known for engineering impressive vehicles, and now, the company is also engineering nightmares.
The company’s Super Bowl XLVIII ad dropped on Tuesday, and it shows what happens when we compromise: The world gets run over by a terrifying monster breed of dogs.”
The Guardian: Oxfam under pressure to cut ties with Scarlett Johannsson over SodaStream ad
“Oxfam is under mounting pressure from anti-Israel campaigners to sever ties with Scarlett Johansson after she agreed to star in an advertising campaign for a fizzy drinks company with a factory in an Israeli settlement in the West Bank.”
AdWeek: Stamos, Saget and Coulier Going All Out for Full House Super Bowl Reunion
“As the clock ticks toward the Super Bowl kickoff, few people are working the pre-promotion circuit quite like John Stamos, Bob Saget and Dave Coulier. The former Full House costars make a reunion appearance in Dannon’s game-day ad for its Oikos Greek yogurt line, and the trio aren’t wasting one moment of their renewed pop-culture relevance.
On Wednesday, the avuncular triumvirate hosted a Reddit “Ask Me Anything” session, in which they tackled tough questions like, “How can I join Jesse and the Rippers?” and “To each of you, what is your favorite type of pie?”
Next, they were on to Late Night with Jimmy Fallon, where they reprised their Full House roles and hairstyles in a sketch (which you can watch below) about helping Fallon overcome his anxiety about hosting The Tonight Show.”
Mashable: Facebook’s Record-Setting Q4 Earnings in Charts
“As expected, Facebook posted its best-yet quarter for revenues, profits, and user totals Wednesday, beating Wall Street estimates once again.
The Q4 figures also included news that Facebook’s mobile advertising now makes up more than half of its revenue: 53% comes from mobile advertising. That’s up 4% over last quarter.”
https://www.youtube.com/watch?v=jJR6YV4WAnM
Mashable: Ellen Channels ‘Goldilocks’ in Beats Super Bowl Spot That’s Just Right
“If Ellen Degeneres knows anything it’s throwing a dance party, so she’s the perfect celebrity endorser for Beats Music.
The comedian unveiled her 2014 Super Bowl ad for the app Wednesday on her talk show. The goofy 60-second spot mimics the Goldilocks and the Three Bears fairytale, with DeGeneres needing to find just the perfect sound to get down to. (She also dons a blue bow in her hair, making everything funnier.)”
Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.
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Morning update
Scarlett Johansson has ended her relationship with Oxfam in light of her SodaStream partnership: http://bigstory.ap.org/article.....ambassador
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