Morning Update: Anna Kendrick stars in Kate Spade holiday ad; Penguin Books hit back at John Lewis
AdWeeK: Ad of the Day: Anna Kendrick Makes Something Out of Nothing in Kate Spade’s Holiday Ad
“No one does bored better than Anna Kendrick.
The actress, who turned in one of the most amusing ad performances of the yearfor Newcastle, is back for more comedy in this seasonal spot for Kate Spade, in which she returns from a day of holiday shopping only to realize she forgot her apartment keys.
This would be irritating in real life, but Kendrick takes it in stride—using the unexpected free time to drink champagne, loudly sing holiday jingles and of course model some Kate Spade clothes for her dog. Her goofy charm helps the sometimes airless brand to breathe, and the fashions get plenty of airtime, too.”
Creativity-Online: #Penguinwars Heat Up in U.K. as Penguin Books Hits Back at John Lewis
“Predictably enough, the John Lewis Christmas mascot, Monty the Penguin, has his own Twitter account, which is mostly concerned with Monty’s attempts to find love and to woo Mabel, his on-screen soul mate in the department store’s Christmas spot by Adam & Eve/DDB London. Less predictable is the arrival of the #penguinwars hashtag, as two other iconic British penguins fight to reclaim the limelight from Monty, who already has 27,000 followers.
Penguin Books tweeted indignantly, “Who is this #montythepenguin”? and produced its own Vine spoof of the John Lewis spot, with a Penguin book instead of a penguin mate as the ultimate Christmas gift. The book publisher also created this Christmas film (above), which it tweeted with the message, “#penguinwars. From one Penguin to another … THIS is real love. Give this video a LIKE if you know which Penguin you want under your Christmas tree.””
Mumbrella Asia: Kindle tells India of the joy of reading
“Amazon’s e-reader Kindle is running a campaign in India to celebrate the joy of reading.
In the three-minute film, a man travels across India from the city to an island with his Kindle.”
https://www.youtube.com/watch?v=MA54NU5Yp0M#t=37
AdWeek: Toyota Dealer Makes the Year’s Most Cringeworthy SNL Parody With ‘Keys in a Box’
“Almost eight years later, “Dick in a Box” lives on as one of Saturday Night Live’s more hilarious digital shorts. And since there are no rules that say that jokes become stale after that amount of time, some car salesmen in Oak Lawn, Ill., fired up their cameras and created a parody to the tune once made popular by Justin Timberlake and Andy Samberg.
Oak Lawn Toyota’s “Keys in a Box” takes SNL’s hilarious joke and removes the funny parts—inserting keys into said box. But it’s pretty well executed, considering the presumed budget. I found myself bobbing my head to the beat, and chuckling at this ironically great rendition.”
The Guardian: Jeremy Clarkson’s use of N-word taken very seriously, BBC chief says
“Jeremy Clarkson was left in no doubt that the BBC viewed his use of the N-word during a taping of Top Gear very seriously, the corporation’s director general, Tony Hall, has said.
The popular but often controversial presenter mumbled the N-word while reciting the children’s nursery rhyme “eeny, meeny, miny, moe” to choose between two cars. The segment was not screened, but Clarkson found himself at the centre of a media storm in May when the Daily Mirror reported on the footage.”
Campaign: ASA receives 240 complaints about Sainsbury’s Christmas ad
“The Advertising Standards Authority has received 240 complaints about the Sainsbury’s Christmas ad in the first two days since its launch.
The spot, called “Christmas is for sharing”, features the famous short truce between German and British soldiers in the First World War trenches on Christmas Day in 1914.
The spot was created by Abbott Mead Vickers BBDO, and was produced in partnership with the Royal British Legion.”
Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.
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