Morning Update: Are clowns awesome or scary?; Marketers not thrilled to see ads running before ISIS YouTube videos
Creativity-Online: Are Clowns Awesome or Scary? Depends if You’ve Watched Enough TV
Canal Digital’s The Silver Hand was one of our favorite commercials of the past few months, and now the cable company’s Scandinavian arm has teamed up with director Bart Timmer of Bacon once again to make two more funny ads.
This time the agency is TBWA Stockholm but the message remains the same — ignore cult TV references at your peril. The two spots center on situations that could go horribly wrong if you haven’t watched enough TV. For example, as seen here, if you work in a bank and think a bunch of guys bursting in wearing clown masks is just … adorable. Or, if you hear the noise of a chainsaw outside in the dead of night and think it’s a good opportunity to go and ask this kind person to help you with some gardening.
AdAge: Marketers Not Thrilled to See Ads Running Before ISIS YouTube Vids
We recently wrote about the State Department informally reaching out to marketers to help in the ongoing communication battle with the Islamic State (aka ISIS, aka ISIL).
But marketers might have a different ISIS fight on their hands, thanks to YouTube. According to CNNMoney, pre-roll ads from companies includingProcter & Gamble (Swiffer), Anheuser-Busch (Bud Light) and Johnson & Johnson (Aveeno) have run before video ISIS propaganda videos and jihad-themed videos.
Mumbrella Asia: Nivea deletes video slammed for shaming Singaporean women with dark arm pits
Nivea has removed a video from its Facebook page that was widely criticised for stigmatising women in Singapore with dark underarm skin.
The film promoting NIVEA Extra white & firm Q10 deodorant featured a girl who was shunned by people young and old because of the colour of her arm pits.
AdWeek: The Bruised Woman on This Billboard Heals Faster as More Passersby Look at Her
Here’s an interesting use of facial recognition technology on billboards—to do something a little more inspiring than target you with the right products.
To coincide with International Women’s Day this Sunday, London agency WCRS teamed up with Women’s Aid and Ocean Outdoor to create some remarkable digital billboards about domestic violence. They use facial recognition to recognize when people are paying attention to the image of a bruised woman. As more people look at the ad, her bruises and cuts heal faster, communicating the benefit of not turning a blind eye to the problem.
Journalism.co.uk: The Times digital team launches open-source ‘quoteable’ image tool
A free, open-source image generator tool for newsrooms has been released on GitHub by The Times and Sunday Times digital development team.
CardKit was inspired by Vox Media’s Meme tool, also open-sourced on GitHub, which allows the outlet’s journalists to easily create socially shareable image cards compromising a picture, a logo and a line of text.
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