Morning Update: British grandparents focus of British Airways campaign to reunite expats; Topple this statute of King Joffrey using your Tweets
This is our Morning Update, rounding up international media and marketing news from while you were sleeping.
“This is the moment two British grandparents find out they are the focus of a new global advertising campaign – which features their expat family in Australia.
Alec and Catherine Beattie were invited to a packed film screening by British Airways unaware it was a movie featuring their granddaughter who lives Down Under.
The emotional Visit Soon video, with the tag line ‘Australia has everything … except you’, shows the couple, from Surrey, as they are filmed reacting to the story of eight-year-old Esme Rowling, who lives in Bondi with her English parents.”
The Guardian: Hacking trial: ‘No record’ of bags allegedly containing Brooks’s ‘porn’
“The News International security worker who took possession of the black bin bags allegedly containing Charlie Brooks’ porn and computer, did not make a record of the deposit, the Old Bailey has heard.”
Mumbrella Asia: Journalists facing jail for defamation in Thailand launch press freedom campaign
“Two journalists in Thailand facing prison sentences for defamation have launched a 30-day campaign for press freedom in the run-up to World Media Freedom Day on 3 May.
Alan Morison and Chutima Sidasathian, both journalists for Thai news website Phuketwan, have been taken to court by the Thai navy over a paragraph about Rohingya immigrants taken from Reuters the site republished in July last year.”
https://www.youtube.com/watch?v=0RLZiB19ZXQ
Mashable: Groupon Debuts First U.S. Commercial Since Infamous 2011 Super Bowl Ad
“Groupon will run a new commercial next week that will be the company’s first TV ad campaign in the U.S. since it put out a widely panned Super Bowl ad in 2011.
The ad, which was posted to YouTube early Thursday, will air on network and cable TV in six cities, including San Francisco, Detroit and Buffalo, N.Y. It is scheduled to run for seven weeks, starting on April 7, though a rep said the company is open to expanding on this particular ad.”
Creativity-Online: Topple This Statue of King Joffrey Using Just Your Tweets
“How do you bring down King Joffrey, the most reviled character on HBO’s Game of Thrones? You could Internet Roast him. Or, just tweet.
Just in time for the “Game of Thrones” season premiere this Sunday, Sky TV in New Zealand and DDB have launched new campaign starring a giant seven-meter-tall statue of King Joffrey, placed in Auckland’s Aotea Square. With a rope around its neck, attached to a winch, the statue will topple, inch by inch, every time someone tweets using the hashtag #bringdowntheking.”
The Guardian: Two Associated Press journalists shot in Afghanistan
“An Afghan police officer has shot dead a foreign photographer and badly injured another in the country’s violent east, as they were covering preparations for the country’s presidential election.
The man opened fire on Anja Niedringhaus and Kathy Gannon from theAssociated Press in a police headquarters in Khost province, after the women arrived with a convoy of election materials on Friday.”
The Huffington Post: Mumbai Mirror, Indian Paper, Offers Most Sarcastic ‘Correction’ Of All Time
“An Indian journalist has written the most sarcastic newspaper clarification we’ve ever had the pleasure of reading.
Here at the Huffington Post UK, we will be the first to admit that in the heat of newsroom chaos and tight deadlines, mistakes can pop up now and then. But this “clarification” by the Mumbai Mirror is on a whole different level.”
Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.
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