Morning Update: Celebrities join campaign to stop calling girls ‘bossy’; UK mobile advertising set to overtake newspaper ad revenue
This is our Morning Update, rounding up international media and marketing news from while you were sleeping.
AdWeek: Celebs Join Sheryl Sandberg’s Campaign to Stop Calling Girls ‘Bossy’
“For all of Lean In’s strongly phrased criticisms of the modern corporate world, author Sheryl Sandberg still seems to spark the most debate with one seemingly innocuous opinion: that we shouldn’t call girls “bossy.”
“When a girl tries to lead, she is often labeled bossy,” Sandberg wrote. “Boys are seldom called bossy because a boy taking the role of a boss does not surprise or offend.””
The Guardian: Rebekah Brooks admits to rubber stamping payments to military sources
“Rebekah Brooks has admitted rubber stamping payments to military sources while she was editor at the Sun at the Old Bailey phone hacking trial.
Brooks also admitted on Monday that she did not question whether the source of a series of stories that came from a reporter’s “ace military source” was a public official who could not be paid without the law being broken.”
AdAge: Ad Campaigns Are Finally Reflecting Diversity of U.S.
“Tim Mahoney saw the potential for trouble.
As part of Chevrolet’s “Find New Roads” campaign, the brand’s chief marketing officer helped create a commercial that would break on the Sochi Olympics featuring family vignettes, including gay and interracial couples. The theme: “The new us.”
Before greenlighting the spot, Mr. Mahoney reviewed the Commonwealth-created campaign with senior executives and several hundred local marketing associations. The automaker’s communications teams were also prepped to respond to negative feedback. “The dealers acknowledged it might upset some people,” said Mr. Mahoney. “But fundamentally they also get its about expanding the desirability of Chevrolet and bringing more people in.””
The New York Times: New Movie Studio Is Formed, With China and Self-Distribution in Mind
“Several years ago, the Hollywood producer Robert Simonds Jr. began thinking about how a movie studio for today’s age — with the ascendance of China and a dizzying array of distribution channels — should look.
Now Mr. Simonds and his backers, including TPG Growth and the Chinese investment firm Hony Capital, think they have the answer.”
The Guardian: UK mobile advertising set to overtake newspaper ad revenue in 2014
“UK mobile advertising spend is forecast to top £2bn and overtake newspaper ad revenue for the first time in 2014, according to new research.
Total digital media advertising spend is predicted to increase from £6.3bn in 2013 (44.3% market share) to £7.1bn this year (47.5% market share), according to the latest forecast from eMarketer published on Monday.”
Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.
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