McCann London created the campaign, which also includes radio, outdoor, digital and print work. The spot features a fussy woman called Patty who goes out with a man who wears winklepickers, something she is particularly picky about.
Morning Update: Charter said to be near deal to buy Time Warner Cable
Campaign: Subway “stay picky” by McCann London
Subway is launching its limited-edition BBQ pulled-pork sandwich with a surreal TV ad about a woman and her date.
AdWeek: Ads About Veteran Suicide Show Heartbreaking Photos of the Homes Where They Died
With Memorial Day on Monday, here’s a look at a sad and remarkable ad campaign from Crispin Porter + Bogusky for Mission 22, an initiative the agency started to raise awareness of veteran suicide.
Mission 22 is named after a horrible statistic—that 22 veterans commit suicide every day in the U.S., often in their own homes. This is a real war being waged far from the field of battle, and so CP+B enlisted war photographer David Guttenfelder for the new campaign—to take photos of the homes where veterans died.
The New York Times: Charter Said to Be Near Deal to Buy Time Warner Cable
Charter Communications is near a deal to buy Time Warner Cable for about $55 billion, people with direct knowledge of the talks said on Monday, a takeover that would create a new powerhouse in the rapidly consolidating American cable industry.
Under the proposed terms of the deal, Charter will pay about $195 a share in cash and stock. That is roughly 14 percent higher than Time Warner Cable’s closing stock price on Friday — and 47 percent higher than Charter’s original bid for its rival from early last year.
Campaign Middle East: Etihad calls global media review
Etihad Airways has called a review of its global media planning and buying account.
The Abu Dhabi-based airline is consolidating its media business, with the new brief to not only cover that of Etihad, but also its partner airlines, including Alitalia, airberlin and Air Serbia.