Morning Update: Chobani bear ambushes people in NYC; Heineken dares guys to get sentimental; Turkey deports journalist
This is our Morning Update, rounding up international media and marketing news from while you were sleeping.
AdWeek: Bear From Chobani’s Super Bowl Ad Is Now Ambushing People in NYC
“Marketers are officially obsessed with trying to frighten the world-weary populace of New York City. Following the recent devil baby and zombie stunts, here’s footage of the Chobani bear—an animatronic version of the real bear in the Super Bowl commercial—ambushing people in Manhattan, knocking over a hot dog stand and generally hamming it up. These videos are pretty funny, but I’d like to see New Yorkers fight instead of just whipping out their phones to take a picture.”
The Guardian: Al-Jazeera reporter – journalism is not terrorism and I’m not a terrorist
“Sue Turton, above, is a presenter and senior correspondent with Al-Jazeera English. She has been indicted in her absence by the Egyptian authorities on a charge of aiding terrorists. She and a colleague, Dominic Kane, were among 20 people accused of spreading false news, bringing Egypt into disrepute, and conspiring with terrorists.”
Creativity-Online: Heineken dares guys to get sentimental, in return for a date in a box
“Last year, Heineken’s V-Day campaign saved the butts of guys without reservations with by asking them to tweet to get a table at a restaurant. This year, Wieden & Kennedy New York and the beer brand puts the pressure on guys, with “Date in a Box.””
Journalism.co.uk: Wannabe Hacks launches journalist mentoring scheme
“Wannabe Hacks has today launched a mentoring scheme for young journalists to get one-to-one advice from respected reporters and editors around the UK.
The scheme, which is free to all Wannabe Hacks members, is designed to offer advice and guidance that is crucial when you are first starting out.”
https://www.youtube.com/watch?v=Te8ABhFTshE
AdWeek: Flowers Say It Better in FTD Ads That Could Have Said It Better
“Judging from FTD’s Valentine’s Day ads, maybe love does mean having to say you’re sorry after all.
Four 60-second spots by Epsilon Chicago, designed to illustrate that “FTD says it best” for next week’s holiday, put couples on a shiny red sofa that’s more hot seat than love seat. They bicker about how the guys botched V-Day last year by giving the gals inappropriate gifts (or none at all), when a bouquet or basket from FTD would’ve worked wonders.”
The New York Times: Turkey Deports Journalist for Criticising Government on Twitter
“Turkey deported an Azerbaijani journalist on Friday for “posting tweets against high-level state officials,” according to an Interior Ministry order obtained by his newspaper, the English-language daily Today’s Zaman.
The journalist, Mahir Zeynalov, was “put on a list of foreign individuals who are barred from entering Turkey,” the newspaper reported, one month after Prime Minister Recep Tayyip Erdoganfiled a criminal complaint against him for tweeting links to articles about a corruption scandal involving Mr. Erdogan’s government. According to the complaint, Mr. Zeynalov “committed a crime by exceeding the limit of criticism.””
“Coca-Cola is the longest continuous supporter of the Olympics, and as such, will be broadcasting three ads during the Opening Ceremony (which will be broadcasted in the U.S. tonight.) One of them is a 90-second version of its controversial Super Bowl “America is Beautiful” spot, which featured people singing the track in seven languages: English, Spanish, Keres, Tagalog, Hindi, Senegalese French and Hebrew.”
Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.
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