Morning Update: Christmas spots from Mr & Mrs Smith and Kmart; AdWeek’s 10 best ads of 2014
Campaign: Mr & Mrs Smith “get it right this Christmas” by Hoot
“Mr & Mrs Smith, the boutique-hotel website, has released an online Christmas ad. Hoot Comedy produced and directed the ad, in which a man wins over his hard-to-please girlfriend by booking a stay at a hotel through Mr & Mrs Smith.”
AdWeek: ‘Hurry Down the Chimney’ Gets a Whole New Meaning With Kmart’s Pregnant Dance Squad
“Last holiday season, Kmart clearly had a ball (or two) with its advertising. This year, it’s all about bellies.
In a nice upgrade from the retailer’s spot featuring guys playing their beer guts like kettle drums, we now have a dance squad made up of belly-proud moms-to-be. It’s the latest in agency FCB’s #ShowYourJoe campaign for Joe Boxer, and this time we find five ladies rockin’ some comfy pajamas and shakin’ it for two to the tune of holiday classic “Santa Baby.” “
https://www.youtube.com/watch?v=AgXfS8yMEF4
Mumbrella Asia: Nissan creates extreme pizza delivery service
“TBWA\Hakuhodo, which has just been named Campaign Asia’s agency of the year for Japan, is running a campaign for Nissan to deliver pizza to extreme sports people and prove its credentials for ruggedness.
The campaign involved a search for Japan’s toughest delivery drivers, who in recruitment ads were offered 100,000 yen to deliver pizza in the most extreme circumstances.”
AdAge: Samsung’s Top Mobile Marketer Takes Fall For Plunging Smartphone Sales
“Someone among Samsung’s top ranks was expected to take the hit for plummeting smartphone sales. Signs pointed to the head of the mobile division, one of the Korean conglomerate’s three central global business units. Instead, it looks to be the head of marketing.
The Wall Street Journal reported on the executive changes over the weekend: “Samsung Electronics’ mobile business head, J.K. Shin, the chief of the company’s consumer electronics unit, B.K. Yoon, and the current chief executive for the component business, Kwon Oh-hyun, will all maintain their positions, Samsung said. But D.J. Lee, one of Mr. Shin’s top lieutenants as president and head of sales and marketing at the company’s mobile unit, is leaving his current position, people familiar with the matter said Monday, taking responsibility for lackluster smartphone sales. It wasn’t immediately clear who would replace Mr. Lee. When contacted by phone, Mr. Lee declined to comment.””
AdWeek: The 10 Best Ads of 2014
“Score one for advertising, and for anti-advertising too.
Plenty of campaigns—in all sorts of styles, themes and textures—found the perfect formula of idea and execution to produce something brilliantly compelling in 2014. But it was Droga5 and Newcastle Brown Ale’s meta takedown of the industry, and its biggest night, that represented the pinnacle of ad creativity this year.”
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