Morning Update: Chuck Norris tops Van Damme’s Epic Split; Cheeky ad for used Nissan
This is our Morning Update, rounding up international media and marketing news from while you were sleeping.
Mashable: Chuck Norris Tops Jean-Claude Van Damme’s Epic Split
“Tough guy Chuck Norris apparently couldn’t resist trying to top Jean-Claude Van Damme’s epic split for Volvo, though Chuck appears to have gotten some CGI help.
The action star appears in a holiday video from Hungarian animation firm Delov Digital, in which he recreates Van Damme’s feat between two jets and with 11 soldiers on his shoulders.”
The Guardian: Brook denies all knowledge of the hacking of Milly Dowler’s phone
“Rebekah Brooks has denied all knowledge of the hacking of Milly Dowler’s phone and told police she found the act “abhorrent”, a court heard today.”
bbc.co.uk: Christmas card warns London council tenants ‘pay your rent’
“”Insulting” Christmas cards warning “Don’t overindulge this Christmas. Pay your rent!”, have been sent out to west London council tenants.”
The New York Times: Turkey Jailing the Most Journalists
“For the second consecutive year, Turkey is imprisoning more journalists than any other country, according to a report from the Committee to Protect Journalists released Wednesday. Turkey was followed by Iran and China; the three countries account for more than half of the 211 journalists jailed worldwide as of Dec. 1. “
The Guardian: Twitter more than triples its UK revenues to £46m
“Twitter more than tripled its UK revenues this year to £46m, and is expected to jump to more than £180m by the end of 2015, according to a new report.”
Mashable: Filmmaker Makes Cheeky Commercial for a Used Nissan – And Nissan Buys It
“Floridian Filmmaker Luke Aker, a.k.a. Ikonik Productions, may have found the best way ever to sell a used car.
Aker made a witty parody of the standard car commercial to accompany a Craigslist ad for his old, battered 1996 Nissan Maxima. In the tongue-in-cheek listing, he talks up the car, writing, “It not only brings more admiring stares than any other car I have driven it also has seat belts! Amazing!” The commercial drives home the joke with a dramatic announcer touting the aging Maxima’s enviable qualities, such as “wheels” and “tires,” over beautiful footage of the car’s torn seats and weathered paint job.”
Mashable: Instagram Ads Work, Advertisers Say
“Six weeks after Instagram began running ads on its platform, some results are in. They give a pretty positive — although incomplete — picture.
On Nov. 1, Instagram began running ad campaigns from 10 advertisers, including Adidas, Burberry, Michael Kors, Ben & Jerry’s and Levi’s, among others. The Facebook unit Thursday released results from the latter two advertisers plus two unnamed advertisers. Among the findings: There was a 32% incremental lift in ad recall per campaign for people who were repeatedly exposed to a particular campaign versus control groups. That means if you saw an Instagram ad for a new product, like Ben & Jerry’s Scotchy Scotch ice cream, you were 32% more likely to remember that product than those who had not seen the Instagram ad. There was also a 10% incremental lift in brand message awareness per campaign for people who saw an ad or ads compared to those who didn’t.”
AdWeek: Viral Filmmaker Gets $25,000 to Promote a New Movie and Instead Spends It All on Typhoon Recovery
“If you had a modest budget of $25,000 to create a promotional clip for a feature film, how would you spend it? Unless you’re viral video director Casey Neistat, it probably wouldn’t occur to you to donate it all to the Philippines.
20th Century Fox contacted Neistat to ask him to make a video promoting The Secret Life of Walter Mitty. Neistat proposed that the studio instead let him use the budget to help recent victims of the typhoon in the Philippines, and somewhat surprisingly, Fox agreed. “
Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.
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Morning update
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