Morning Update: Comcast shows how blind girl envisions ‘The Wizard of Oz’
https://www.youtube.com/watch?v=ZU7NU_fsaSU
Mashable: Comcast Oscars ad shows how a blind girl envisions ‘The Wizard of Oz’
Comcast attempted to counter some of the bad press it has received of late with a 60-second ad during Sunday night’s Academy Awards presentation that envisioned how The Wizard of Oz “looks” to a girl who can’t see.
The ad, for a talking guide that lets the visually impaired surf their TV guides by hearing the names of movies, features a seven-year-old girl named Emily who was born blind. Emily describes how she envisions the characters in the movie. The Tin Man, for instance, has a big toe the size of a house. The Cowardly Lion is like a small poodle. The Scarecrow has wooden teeth and his fingernails are very long.
https://www.youtube.com/watch?v=R_dZIaVm9eE
AdWeek: Snickers Turned Marcia Brady Into Danny Trejo on ‘Hungerlapse’ Billboard, Too
BBDO New York’s “Brady Bunch” Super Bowl campaign for Snickers had a great out-of-home teaser element that not too people saw—but now you can, as video of it was posted Tuesday to the brand’s YouTube page.
The teaser video with Danny Trejo brushing his hair in the mirror rolled out online on Jan. 21. But the billboard campaign began way earlier—back in the first week of the year. By Jan. 9, people were already taking photos of the hand-painted New York City board (originally just showing Marcia Brady) and posting them online, tagged #WhatsUpWithMarcia.
Creativity-Online: HelloFlo Puts on a Hilarious Postpartum Musical
HelloFlo founder and CEO Naama Bloom is back, and this time her target audience is a little older. New moms are now being offered their own subscription service, and this hilarious video touches on some of the areas it covers. Like its predecessors,First Moon Party and Camp Gyno, it features a scarily determined heroine who wants to profit from her own experiences. But in this case, she puts on a musical centering on the indignities of new motherhood, which include everything from cracked nipples to incontinence issues. (Imagine if the teens from the previous spots had grown up). However, the HelloFlo New Mom kit threatens to scupper the whole venture.
Mumbrella Asia: ‘Raw, edgy’ London production company Studio Rarekind opens in Singapore
London-based production company Studio Rarekind has opened an office in Singapore, promising to bring its own brand of “raw edginess” to the market.
Studio Rarekind, which already has an office in Bangkok as well as its London homebase, will be run in Singapore by creative producer Angelina Lourdes, who has joined from Kult3D, and Ryo Sanada and Shaz, who have worked for the company in other markets.
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