The agency filed a claim against Nationwide in the Chancery Division of the High Court on 17 July, according to documents in the public domain.
Campaign understands that the row concerns a TV spot launched by Nationwide in May after 18 Feet & Rising stopped working with the building society.
Morning Update: Converse releases new Chuck Taylor shoe; FT Group sold to Nikkei; Agency and client go to court over campaign
AdWeek: Converse Unveils the Chuck Taylor II. Here’s What It Looks Like, and How They’ll Market It
Converse gives its product line a fresh kick today, as the Nike brand unveils a new version of its iconic rubber-toed, canvas Chuck Taylor sneaker.
Dubbed the Chuck Taylor All Star II, the line extension marks an effort by Converse to update the shoe for contemporary consumers, while retaining the basic attributes that have made Chucks exceedingly popular, particularly with artists, musicians, designers and other members of the creative crowd.”
Media Week UK: Pearson sells FT to Japan’s media giant Nikkei for £844m
Pearson has confirmed it is selling the Financial Times Group to Japan’s media company Nikkei for £844 million in cash.
Today’s shock sale of the 127 year old brand includes the FT newspaper, FT.com, How to Spend It, FT Labs, FTChinese, the Confidentials and Financial Publishing (including The Banker, Investors Chronicle, MandateWire, Money-Media and Medley Global Advisors).
In 2014, FT Group contributed £334 million of sales and £24 million of adjusted operating income to Pearson. At 30 June 2015, FT Group had gross assets of approximately £250 million.
Campaign: 18 Feet/Nationwide in ad row
18 Feet & Rising is taking its former client Nationwide to court following a dispute over who actually conceived one of its ad campaigns.
Mumbrella Asia: Ad:tech organiser DMG Events to close Singapore operation
DMG Events, the company behind digital marketing event Ad:tech ASEAN, is closing its Singapore operation, it emerged today.
An email from the company said that it “may be a shock” for the industry to learn that the long-running Ad:tech events would no longer be held in Singapore. Attendance numbers and the reputation of the event have suffered in recent years.
https://www.youtube.com/watch?v=0ZjPFlUI6zc
Creativity: Oscar Mayer Releases Off-Roading Weiner Rovers Out Into the World
Oscar Mayer’s Wienermobile is no longer bound by America’s highways and byways. The hot dog brand today debuted a small but powerful version of the iconic vehicle called the “Wiener Rover” that is designed to go offroading. Because who doesn’t want a hot dog delivered to them somewhere in the wilderness?
