Morning update: Dan Aykroyd back in conehead role; YouTube takes over KitKat wrappers
https://www.youtube.com/watch?v=qztxrASEBtY
Creativity Online: The SNL coneheads hijack popular State Farm ad
SNL alumni Dan Aykroyd and Jane Curtin’s reprise their roles as the loveable but thick Coneheads in this hilarious new ad for State Farm, created out of DDB Chicago.
In the new ad, the aliens Beldar and Prymaat step into the roles of the couple in the brand’s funny “State of Unrest” ad featuring a husband talking in the middle of the night to someone on the phone. Although to his wife it seems as if he’s chatting with a mysterious lover, he’s merely talking to Jake from State Farm.
Here, however, the Coneheads replay the scenario with the goofy, inquisitive E.T.-speak they’ve come to be known for — and Beldar says he’s conversing with “Jake from Planet State Farm.”
Media Week: YouTube takes over KitKat wrappers
The “YouTube break” will replace the KitKat branding on wrappers as part of the “celebrate the breakers break” campaign by J Walter Thompson.
It is one of 72 different types of “breaks” to feature on more than 400 limited editions for the two and four-finger bars, as well as the Chunky bars. Others include “me time break” and “sporty break”.
As part of the campaign, Google is also encouraging users to search for “KitKat YouTube my break” through the voice activation on their android phone to find trending videos.
David Black, the managing director of branding and consumer markets at Google UK, said: “It’s great to see KitKat consumers are huge fans of YouTube and, along with our one billion users, regard YouTube as a favourite source of entertainment.
New York Daily Times: TV networks borrow page from digital rivals to attract advertisers
Coca-Cola has created some of the most memorable commercials in television history. Now the company is looking for something more.
“TV networks still have a role, but we’re interested in the mix between traditional TV and emerging digital platforms,” said Ivan Pollard, a top marketing executive at Coca-Cola North America.
Coca-Cola is just one of many brands now shifting advertising budgets to digital and social media, which offer the promise of better consumer data and the ability to reach targeted audiences. The goal is to capture the attention of today’s fickle, commercial-skipping viewers, who consume content on multiple screens and on their own schedules.
Ad Week: Here’s why AOL is poised to take on Facebook and Google
What do you get when you combine the one-time champion of dial-up and the current wireless subscription leader? You get an advertising technology player that could compete more closely with Facebook and Google, according to top industry leaders.
On its surface, today’s Verizon offer — $4.4 billion—for AOL looks like a bid to own a lineup of compelling digital properties—Huffington Post, TechCrunch, Web video productions and other content offerings. Underneath it all, of course, is advertising technology that AOL’s Tim Armstrong has invested in for years, allowing the company to deliver ads for desktop, mobile and TV.
