Morning Update: Family excited about Thanksgiving meat; Ben & Jerry’s Instagram ad
This is our Morning Update, rounding up international media and marketing news from while you were sleeping.
https://www.youtube.com/watch?v=WYtfMYKqnrg
AdWeek: This Family Gets Awesomely Excited About Cheap Thanksgiving Meat
“No Thanksgiving meal is complete without a hearty helping of cheap, cheap meat. This seasonal spot from Price Chopper and agency DeVito/Verdi has some fun with the reputation that discount grocers have long had for stocking less-than-prime cuts. “
The Guardian: Hundreds of hacking calls made from a NI private number, court hears
“Hundreds of calls were made from a News International private number to hack phones of royal household staff, celebrities and the News of the World’s deputy editor over a 10 month period, the Old Bailey has heard.”
Jimromenesko.com: Denver Post’s Marijuana editor: I’ve never been a full-on stoner, but…
“Veteran Denver Post entertainment editor and music critic Ricardo Baca has been named the paper’s marijuana editor. A memo to staff calls him “the perfect person to lead this charge.””
AdWeek: Ben & Jerry’s Is Early Winner in Instagram Ad Race
“Instagrammers scream for ice cream, in a good way. Ben and Jerry are getting the hang of Instagram ads, demonstrating that not every sponsored photo is an unwelcome intrusion.”
AdAge: Men Outspend Women During Holiday Season: ESPN Survey
“As marketers duke it out in the critical holiday sales season, they’d be wise not to forget about a key demo: men.
Yes, men — who outspend women during almost every annual holiday, according to a study from ESPN Research and Analytics.”
Journalism.co.uk: Google Newsstand: What do magazine publishers think?
“Google last week launched a new app called Newsstand, a Flipboard-like personalised reading experience for Android phones and tablets.
Newsstand allows readers to subscribe to free and paid-for websites, newspapers and magazines. It is also a discovery platform, offering news sites potential news audiences.”
https://www.youtube.com/watch?v=TDaLbA3bwPY
AdWeek: The AT&T Kids Have a Very Odd Plan for Thanksgiving Dinner
“Kids still say the darndest things. AT&T and BBDO New York keep up their rich tradition of child-centric, ad-lib style spots (they are lightly scripted but most quickly become improvised) with this Thanksgiving gem.”
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