Morning Update: eBay gets lyrical; Chelsea FC watch sponsor row; Brands unite for Peace Day
https://www.youtube.com/watch?v=39V_wjHLSYs
Ad Week: eBay builds new campaign around song lyrics, and it’s glorious
Goodby, Silverstein & Partners just released one of the most playful, infectious and eye-catching ad campaigns of the year—five online spots for eBay that cleverly combine music and design to show off the vast array of merchandise on the site.
The “Shop a Song” spots, directed by Robert Bisi of Brand New School, are built around the soundtracks. As each song plays, products pop up that match the lyrics in some way—either literally or figuratively (which is sometimes more fun).
This results in mini music videos that are impeccably designed, and great fun to watch.
Ad Age: McD’s gets serious about peace day
McDonald’s has teamed up with a number of other companies for a collaborative International Peace Day effort, including rival Burger King, which began a public push for action with its McWhopper idea.
The campaign, including a 30-second commercial seeking donations to a leading global hunger organization, comes as hundreds of thousands of people are displaced worldwide. Peace Day is Monday, Sept. 21.
Digiday: The creator of the most popular ad blocker has pulled it from the app store
The most popular iOS ad blocker is pulling a Barry Sanders.
Yesterday was a big day for iOS 9’s early slate of ad blockers, which shot to the top of Apple’s paid app charts. Today, Peace, the most popular of those apps, has been taken down — all because of a little thing called ethics.
“Ad blockers come with an important asterisk: while they do benefit a ton of people in major ways, they also hurt some, including many who don’t deserve the hit,” said Peace creator Marco Arment in a post announcing the move
Mumbrella Asia: Chelsea lost official watch sponsor Rotary as José Mourinho wore own brand, suggests club’s Asia boss
English Premier League champions Chelsea were prompted to change their official time-keeping sponsor after a clash between the club’s official watch partner Rotary and the watch of choice of manager José Mourinho, it emerged at a conference in Singapore yesterday.
Talking at a session on the global football economy at Sports Matters, Adrian New, Asia MD of Chelsea FC, shared that Rotary grew unhappy with Mourinho appearing at press conferences wearing a Hublot watch, and so did not renew their sponsorship deal, which began for the 2013/2014 season.
http://www.adweek.com/news/advertising-branding/ad-day-ebay-builds-new-campaign-around-song-lyrics-and-its-glorious-167017
Honda is fueling its long-running “Power of Dreams” campaign with a major new investment. A new two-minute ad that spans the marketer’s products — from cars to boat motors — will debut today during NFL games on CBS.
The spot, called “Paper,” weaves together roughly 3,000 hand-drawn illustrations using stop-motion filming that takes viewers through a paper-flipping, historical journey of Honda products.
Images include references to founder Soichiro Honda’s use of a radio generator to power his wife’s bike, Honda’s motorcycle development and multiple shots of cars past and present, including the new 2016 Pilot vehicle. The creative agency is RPA.
The Guardian: China is open to the world’s nedia, Xi Jinping tells Rupert Murdoch
Chinese president Xi Jinping has met Rupert Murdoch and assured him China will remain open to the world’s media despite the Beijing regime still withholding residence visas for foreign reporters.
Xi met Murdoch, executive chairman of News Corporation, in the Great Hall of the People in Beijing on Friday, according to the official Xinhua news agency.
“[We] welcome foreign media and correspondents to cover China stories, introducing China’s development to the world, and helping the world grasp the opportunities [afforded by] China’s development,” Xi said during the meeting.
http://www.theguardian.com/world/2015/sep/19/china-is-open-to-the-worlds-media-xi-jinping-tells-rupert-murdoch
