Morning Update: Fathers respond to Old Spice ‘Momsong’ with ‘Dadsong’; Dick’s Sporting Goods Christmas ad
https://www.youtube.com/watch?v=cKhqUOncefY#
AdWeek: Ad of the Day: Fathers Are Thrilled Their Boys Are Men in Old Spice’s ‘Dadsong’
“Distraught mothers became psychotic stalkers in Old Spice’s epic “Momsong”musical, following their sons around and weeping about how they’ve grown into men too soon, thanks to the brand’s female-luring body sprays.
Now, it’s time for fathers to weigh in. And naturally, they couldn’t be happier that their boys are turning into men.”
https://www.youtube.com/watch?v=pWBNtj5zHpI
Mumbrella Asia: Does Toyota’s new ad copy Honda ‘Cog’ classic?
“Japanese automotive giant Toyota has launched a short film to portray the sense of fun that comes with driving its cars.
In the three-minute film titled ‘Fun chain’, cars chase around a car park before a chain reaction is set off, with objects bumping into each other to create a domino effect.
The idea behind the film, created by Hakuhodo subsidiary Six Inc, appears to have been borrowed from a classic award-winning ad for Honda from just over a decade ago.”
The Guardian: Top Gear special row: Argentina ambassador criticises BBC response
“The Argentinian ambassador has accelerated her argument with the BBC over a controversial Top Gear special filmed in the country.
Alicia Castro, the country’s ambassador to the UK, has written to BBC Trust chairman Rona Fairhead expressing her “discontent” after a meeting with the corporation’s director of television Danny Cohen.
The motoring show’s crew fled Argentina after trouble erupted when it emerged they were using a Porsche with the registration number H982 FKL, which some people suggested could refer to the Falklands conflict of 1982.”
AdWeek: Dads With Daughters Will Love This Christmas Ad from Dick’s Sporting Goods
“In this holiday spot from Dick’s Sporting Goods, part of the chain’s “Gifts That Matter” campaign, a father buys his young daughter a basketball hoop, presumably for Christmas. Through the years, it becomes part of the family’s daily life and a focus of neighborhood activity during pickup games, parties and even bittersweet goodbyes.
There’s a basic truth at the core of the minute-long clip—from Anomaly—that makes it especially appealing and, for most, I assume, instantly relatable. We all have certain possessions, which often enter our lives as gifts during childhood, that play important though at times almost invisible roles in our development. At best, these things help us mature and can shape our outlook about the world and ourselves. Sometimes they simply provide a few minutes of happy diversion when we’re feeling down.”
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Fathers respond to Old Spice ‘Mongsong’ – Err I think you’d better change that to MOMsong
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A somewhat appropriate typo Jonny, thanks for flagging.
Cheers,
Alex – editor, Mumbrella