Morning Update: First Apple Watch ads in US magazines
Mashable: First Apple Watch ads in U.S. magazines favor fashion lovers over techies
Ahead the launch of the Apple Watch in April, the latest iteration of Apple’s fashion-centric smartwatch approach appears in the March issue of Vogue.
The 12-page ad spread, situated smack dab in the middle of the 600-page issue, is one of the first high-profile marketing exposures the device has had in the U.S. since its reveal last year.
https://www.youtube.com/watch?v=WeTy1ukpX9o
Mumbrella Asia: Pizza delivered via snowboard in stunt for Nissan X-Trail in Japan
Nissan has launched a new incarnation of its Xtreme Pizza Delivery Service campaign with pizza chain PIZZA-LA, this time taking to the snowy mountains of Japan to serve pizza via snowboard.
Created the TBWA\Hakuhodo, the idea is to show that no location is impossible for the Nissan X-Trail, although in the final scene of the campaign video the car gets stuck in the snow.
https://www.youtube.com/watch?v=bOWRQfo-RGk
AdWeek: Ad of the Day: Facebook Just Made Some of the Truest Ads Ever About Friendship
Facebook, in its advertising, used to get all caught up in lofty and tortured metaphors for friendship. But its latest ads—gritty, immediate, powerfully evocative—show how far the social network has come in grounding its message in more relatable truths.
Three new 60-second ads from in-house agency The Factory meditate on just what friendship means to people. And they succeed on almost every level, for a variety of reasons.
Mediaweek: OMD launches Newsroom
OMD UK has launched the Newsroom, a real-time insights and ideas team, as part of a series of initiatives.
The agency has teamed up with leading data and publishing launch partners, including Buzzfeed, The Guardian, Global Radio, Google, Facebook and Outbrain, for the launch.
The service, led by head of innovation Toby Gunton, will aim to identify what is capturing people’s attention as it happens and turn this into creative and culturally relevant ideas for the agency’s clients.
AdWeek: What Counts as an Online Ad View? A Standard Is Nearing, but the Fight’s Not Over
Just as major advertising players finally seemed close to defining what should count as a billable ad impression online, a few blistering comments from AmEx show that the industry might be farther from consensus than many had hoped.
Rachel Herskovitz, global media manager at American Express, while speaking on an industry panel on Tuesday, took the Media Ratings Council to task with comments that underscore the rift that remains between brands and digital publishers who run their ads.
Specifically, she took issue with the MRC’s year-old standard that 50 percent of a desktop display ad needs to be in view for one second to be an impression that brands should pay for. She also might have been referencing the MRC desktop video standard, which says 50 percent of an online spot needs to be in view for two seconds to be billable.
Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.
Linkedin