Morning Update: Fox anchor’s Kardashian storm off; Netflix v HBO; Geico unleashes the Kraken
https://www.youtube.com/watch?v=kODnzx694PQ
The Guardian: ‘I can’t take any more’, Fox anchor storms off set in Kardashian protest
Anchor John Brown walks out of a live broadcast on Fox 35’s Good Day Orlando on Friday in protest against a story about Kylie Jenner’s new rabbit. Brown tells fellow anchor Amy Kaufeldt ‘I’m having a good Friday so I refuse to talk about the Kardashians today’ and then continues to argue with Kaufeldt and guest Jenny Castillo from out of shot
Mumbrella Asia: Malaysia Airlines head of marketing Dean Dacko to depart
Dean Dacko, the global head of marketing at Malaysia Airlines, is leaving the company.
The Canadian will bring to an end three years with the troubled airline when he leaves his post as senior vice president of marketing at the end of the month.
Dacko told Mumbrella that he is currently exploring several options and will confirm his intentions in the next few weeks.
Campaign: Doritos challenges The Lad Bible to take world’s first 12-hour holiday
Doritos, the crisp brand owned by Walkers Snack Foods, has teamed up with the Lad Bible to launch ‘The Summer Bible’, the world’s first 12-hour holiday challenge.
HBO has one of the most impressive content libraries I’ve ever seen. You could go deep for weeks and not even scratch the surface. I love NETFLIX, and use it to watch TV shows I missed, movies here and there, but most of all my beloved documentaries. It’s a treasure trove of good ones. Luckily I don’t have to choose between them, but pundits, analysts and troublemakers love a good fight. The HBO v. Netflix narrative has been popular with Wall Streeters, journalists and consumers for years – and it’s not hard to understand why. The two companies are “love brands” and count millions of evangelist users (me being one), they sit at the forefront of the video entertainment industry and continually push each other to improve their offerings, library and original programming.
https://www.youtube.com/watch?v=QCCVbClAMtI&app=desktop
AdWeek: Ad of the Day: Sea Monster Terrorizes Golf Course in Geico’s New ‘It’s What You Do’ Spot
If you’re Geico, you whip up another comically goofy commercial and make sure everyone sees it by taking over the YouTube masthead before rolling it out to TV. It’s what you do.
While it recently experimented with another shop for some short spots, Geico is continuing its long-running relationship with The Martin Agency, unveiled the latest “It’s what you do” spot on YouTube over the weekend before launching it Monday in broadcast.
AdAge: Kim Kardashian’s Instagram Gets Marketer in Trouble With FDA
The Food and Drug Administration has sent a warning letter to a drugmaker over Kim Kardashian West’s endorsement of its pills for morning sickness.
Last month on Instagram, Twitter, and Facebook, Kardashian vouched for a medication called Diclegis, made by a privately held Pennsylvania pharmaceutical company called Duchesnay.
Digiday: Periscope complies to 71 percent of copyright takedown requests
Periscope’s live streaming capability is increasingly becoming a bigger magnet for copyright takedown requests.
In a newly released Transparency Report, its owner Twitter says it has received 1,391 notices under the Digital Millennium Copyright Act for illegal streams on Periscope.
Pretty sure broadcast anchors don’t spend years at Uni and in small towns honing their craft until a bigger desk comes along to then report on the Kardashian rabbit. Good for him. That family is ridiculous.
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Amen brother!
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The media should stop reporting on the Kardashians. They had their 15 minutes of fame years ago. I don’t blame him for getting up and walking away.
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