Morning Update: George Clooney’s tequila goes old-school with new campaign
AdWeek: George Clooney’s Tequila Goes Old-School and Lo-Fi With Its New Campaign
To stand out among digital marketers, the new trend might be to go analog.
Casamigos, the tequila from George Clooney and Rande Gerber, is the latest to go lo-fi with its “House of Friends” campaign.
The brand gave fashion photographer Jason Lee Parry a few cases of its tequila and free rein. The spot below, which Casamigos says is “the first amongst a series of incredibly candid scenes from a camping trip with old friends and new friends,” is what he came back with.
Mumbrella Asia: Singapore Airlines flies disabled passengers for the first time in SG50 ‘Joy of flying’ campaign
Singapore Airlines has given disabled passengers the chance to fly for the first time in a campaign around Singapore’s 50th birthday celebrations.
A short film posted in social media centres on the experience of 11 year-old Bo Sheng Tan and 67 year-old Teo Yoke Teo, who take their first ever flight on an Airbus A380, where they, along with 300 others chosen by social services NGO Community Chest, were entertained by SIA’s cabin crew.
The New York Times: Taylor Swift Criticizes Apple’s Terms for Streaming Music Service
First, Taylor Swift spoke out about the economics behind Spotify. Now, she has taken aim at Apple over its decision not to pay musicians during a trial period for its new music service.
In a letter posted on her Tumblr page on Sunday called “To Apple, Love Taylor,” Ms. Swift spoke of a situation that has sent shock waves through the music industry: Apple has finally announced a subscription streaming service to compete with Spotify, Rhapsody and Deezer, but says that it will pay no royalties during a three-month period when customers can try it free.
Ms. Swift called the policy “shocking, disappointing and completely unlike this historically progressive company,” and added that she was not just speaking for herself.
AdWeek: Heinz Is Very Sorry for Ketchup Bottle’s QR Code That Led to a Porn Site
As proof that time makes fools of us all, an out-of-date Heinz ketchup QR code sent unsuspecting German man David Korell to a hardcore pornography site. The code was part of a Heinz contest which let consumers design their own labels. That ended last year, and when Heinz let the website expire, porn company Fundorado stepped in and bought it.
Yes, they already made an EZ Squirt joke. No, I’m not going to repeat it.
Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.
Linkedin