Morning Update: Tywin Lannister voices Winter Olympics promo; Guinness get stylish with ad
This is our Morning Update, rounding up international media and marketing news from while you were sleeping.
Creativity-online: Game of Thrones actor voices The BBC’s foreboding Winter Olympics promo
“Charles Dance (who plays Tywin Lannister in Game of Thrones) is the intimidating narrator of this beautiful, scary promo created by the BBC to promote its coverage of the Sochi Winter Olympics. The dark spot via RKCR Y&R showcases the power of nature in all its snowy glory. Mr. Dance personifies Nature himself, warning athletes trying to overcome snowy mountains and desolate terrain that he was able to defeat those who came before them.”
The Guardian: Hacking trial sees footage of Charlie Brooks allegedly hiding evidence
“CCTV footage of Rebekah Brooks’s husband allegedly hiding evidence from the police investigating phone hacking has been shown to the jury in the Old Bailey trial.”
The New York Times: Golden Globes Telecast Draws Nearly 21 Million Viewers
“The combination of hit movies like “Gravity” being honored, the return of Tina Fey and Amy Poehler as hosts and intense marketing on social media drove the 71st Golden Globes to a total audience of 20.9 million viewers, an increase of 6 percent from 2013.”
https://www.youtube.com/watch?v=B-3sVWOxuXc
The Guardian: Guinness gets stylish with Congolese fashion cult in new TV ad
“Guinness has turned to a Congolese fashion cult, the Sapeurs, to star in its latest TV campaign.
The TV ad campaign features the Sapeurs – men who make the transformation from farmers, taxi drivers and labourers to cigar-wielding gentlemen dressed to the nines in bowler hats and tailored suits – of the Republic of the Congo capital Brazzaville coming together after a day’s work.”
The Huffington Post: “I Do Solemnly Swear Not to Let Free Champagne Cloud My Judgement…” 12 Oaths All Beauty Editor’s Should Swear To
“Flip through the beauty pages of your favourite glossy and you might end up feeling worse than you did before you picked it up. With photoshopped celebs, circled cellulite and new ‘wonder’ products that cost a week’s wages in every issue, surely it’s time for a change? How many beauty editors do you think would sign this pledge?”
AdWeek: World-Traveling Copywriter Will Work for Free in Exchange for Room and Board
“Need some copywriting help with an international flair? Does your hiring budget consist solely of expired Cliff Bars and six coupons for Vitaminwater? If so, I’ve got good news: You can still hire Mark van der Heijden.
Calling himself The Backpacker Intern, the Dutch writer is offering to intern anywhere that will provide him food and a place to sleep. “He doesn’t want to get paid,” his video explains. “He just wants to trade a day of his work for food and a place to sleep.””
Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.
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