Morning Update: QR code alternative; Daily Mail editor paid over £1.8m
This is our Morning Update, rounding up international media and marketing news from while you were sleeping.
AdWeek: Indian Ad Challenges Men to See How Stupid They Look Ogling Women
“Objectification and rape go hand in hand—it’s easier, after all, to take advantage of a person if you don’t see her as a person. But what if you catch a glimpse of yourself in the act of objectifying someone? Would you like what you saw?
A recent spot from India titled “Dekh Le” (meaning “look” or “see” in Hindi) suggests that maybe if men saw how creepy (and stupid) they look when ogling a woman, they’d try to be less creepy.”
The Guardian: Arianna Huffington announces launch of World Post news website
“The 1% are about to get their own publication. The digital media titan Arianna Huffington and the billionaire investor Nicolas Berggruen on Wednesday announced the launch of World Post, a comment and news website that looks set to become a platform for some of the most powerful people on the planet.”
Mashable: Finally, an Alternative to the Much-Hated QR Code
“Marketers have been trying to make print and outdoor ads interactive for years, but despite their efforts, consumers are largely rejecting QR Codes. Can a new technology called Clickable Paper reboot those efforts?
Imaging and electronics company Ricoh introduced Clickable Paper two years ago, but the company just introduced iOS and Android apps in the United States late last year. (A similar app has been available in Japan since 2012.)”
The Huffington Post: Daily Mail Editor Paul Dacre Paid Over £1.8 Million With 5% Pay Rise
“Daily Mail editor Paul Dacre earned £1.8 million last year and secured an inflation-busting 5% pay rise, according to the latest annual report of the newspaper’s parent company Daily Mail and General Trust.
The 65-year-old newspaper chief signed a new contract in September with a basic £1,311,975 salary and a £500,000 “supplement” for each full year he completes after his 60th birthday.”
Mashable: Clever Tourism Ad Goads Frigid Chicagoans
“Chicagoans probably didn’t need much convincing this week to consider taking a vacation in a warmer climate, but Arizona Tourism pretty much beat them over the head with the message.
The tourism office unveiled a billboard featuring a giant sunbathing, bare-footed woman. Just beneath the image of her feet there was a giant flip-flop that appeared to be crushing two cars.”
The Guardian: The new New York Times: making the concept of redesign obsolete
“A website redesign is often an expensive, time-consuming, over-hyped exercise in media navel-gazing: an expression of institutional ego over users’ needs. So I will confess a pre-emptive shrug at news of the newest New York Times online. “
Journalism.co.uk: How Google Glass captured two very different communities
“In August 1991, a three-day riot inflamed the Brooklyn community of Crown Heights. Fuelled by decades of tension and sparked by the accidental death of a child in a car accident, the West Indian and Orthodox Jewish communities that make up the two mile by one mile area erupted into racially-motivated violence.”
https://www.youtube.com/watch?v=Erar57YPVtw
AdWeek: Husband Accidentally Uses Summer’s Eve, Then Proves He’s the Real Douche
“Here’s the setup: A brawny dude’s in the shower, and his wife tells him how Summer’s Eve cleansing wash is specifically formulated for a woman’s “V,” and he’s like, “Huh?” And then (gasp!) she asks him if he knows he’s using it. Cut to a look of horror on his face. He turns the bottle around for a product shot, and then we’re into a montage of him doing the manliest things he can think of to preserve his threatened masculinity. He chops logs, breaks boards, tows a car with his teeth and crushes a beer can with one hand, all set to a rockin’ manly track.”
The humble QR code is more universal than Clickable Paper, or any of the numerous alternatives here in Aus that have been around for the last two or three years. Viewa, Netpage, NewsAlive etc have hardly been a panacea for print.
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When you have tracks like Jason Derulo’s “Talk Dirty” (https://www.youtube.com/watch?v=RbtPXFlZlHg) sitting in the top 20 worldwide, you really don’t stand a chance with a short clip about some ogling Indians. People who like this kind of trash are too far gone. Reminds me of something my father taught me… “A man convinced against his will is of the same opinion still.”
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QR Code reputation was spoiled by simple minded marketeers having
no idea beyond linking them to a webside. However, others had more phantasy and put loyalty and payment systems in place or created city trails leading consumers along a path of selected stores. Collectable tokens provide incentives to visit a mall and shopping from screens and paper are some more examples of smart use of QR codes. The real beauty is however, QR codes are cheap, work everywhere and the consumer has no need of anything else but his mobile toy.
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