https://www.youtube.com/watch?v=k3ZUGxwyGfE
Creativity: What Is This Pregnant Guy Actually Expecting?
Keep watching for the truly gross twist in this spot about a pregnant man, by General Mills brand Fiber One.
The spot, by Saatchi & Saatchi New York, purports to be all about a man who’s “expecting” (perhaps an insider nod toSaatchi’s first famous U.K work?). And there are some gentle comedic moments as his wife helps him through his pregnancy, from getting a seat on the bus to cravings for chocolate ice cream and emotional weeping.
NY Times: Outrage Over Images of TV Shooting on Newspaper Front Pages
Vester Lee Flanagan II knew that after he killed two young journalists on Wednesday, he would gain maximum exposure by quickly posting the graphic footage of the killings on social media.
When newspapers and tabloids around the world followed suit, publishing still images taken from Mr. Flanagan’s footage on their front pages, readers and journalists were outraged. They noted that the papers had done just what the gunman wanted.
Digiday: Instagram offers wide-screen and vertical images, and brands run with it
Instagram just launched a vertical video option that shows the format continues to take over the mobile viewing experience.
Facebook’s photo-sharing app announced today that videos can now be seen in what’s known as portrait mode, and there is a new widescreen option, as well, which will take the platform away from its square roots. The new formats also apply to photos
The Guardian: Facebook’s latest milestone: 1bn users in a single day
As the fictional Sean Parker might put it: ‘A million people logging in to Facebookon a single day isn’t cool. You know what’s cool? A billion people’.
The non-fictional Mark Zuckerberg has announced a new milestone for the social network: one billion daily users.
“For the first time ever, one billion people used Facebook in a single day. On Monday, 1 in 7 people on Earth used Facebook to connect with their friends and family,” wrote Zuckerberg in a post on his personal profile.
AdAge: Mondelez Sets Marketing Department Changes Amid Cost-Cutting Push
Mondelez International is planning organizational changes in its marketing department in North America that may include significant job cuts, a move that comes as the snack maker faces pressure to improve its margins.
The moves, which will go into effect at the beginning of 2016, are focused on improving effectiveness and efficiency, Mondelez confirmed to Ad Age. The company said some details were shared with employees on Thursday, but specific roles have not yet been assigned. The company is based in the Chicago suburb of Deerfield, Illinois, while the North American marketing unit primarily works out of East Hanover, N.J. and Toronto.
AdWeek: Ad of the Day: This Incredible Scouting Ad Shows How Lessons Can Last a Lifetime
Being a Scout isn’t just about roasting marshmallows and hiking through the wilderness. It’s also about learning life-saving skills that stick with you far beyond childhood.
In a new ad from Scouts South Africa and Cape Town agency Not Norm, we see just how important these lessons can be.
Mumbrella Asia: We Are Social reshuffles team as MD Don Anderson takes expanded regional role
Global social media agency, We Are Social, has promoted Singapore managing director Don Anderson to a regional role in move that has seen business director Tuck Wai Yue handed responsibility for heading the local operation.
Anderson will take the title of regional MD and will oversee all strategic growth plans across the region in addition to handling marketing communications.
New Singapore country head Tuck Wai Yue, who joined the agency in January 2014, will oversee ongoing operations locally and take charge of local growth.
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Fibre One is by Aussie areas Steel ex Clemenger Sydney
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