Morning Update: John Lewis wins Christmas with penguin ad; Coke’s Wendy Clarke to be first marketer to chair a Cannes Jury
https://www.youtube.com/watch?v=iccscUFY860#t=117
AdWeek: Ad of the Day: John Lewis May Have Already Won Christmas With Its Adorable Penguin Ad
“There’s enormous pressure on John Lewis and adam&eveDDB to deliver an incredible Christmas ad every year—Christmas, after all, being Britain’s version of the Super Bowl when it comes to advertising.
This year, they’ve waddled in and scored a major hit.”
AdAge: Coke’s Wendy Clark Will Be First Marketer to Chair a Cannes Jury
“Coca-Cola’s Wendy Clark will be the first marketer to preside over a jury at the Cannes Lions International Festival of Creativity.
Ms. Clark, president of sparkling brands & strategic marketing atCoca-Cola North America and a Cannes attendee in previous years, will be president of the Creative Effectiveness Lions jury in June 2015, the festival announced today.”
Campaign: Fetch sells to Dentsu Aegis
“Dentsu Aegis Network has acquired the mobile specialist Fetch in a deal estimated to be worth £30 million.
Fetch, whose headquarters are in London, will retain its own brand identity within the network and continue its aggressive expansion strategy, with a particular focus on Asia and North America.”
The New York Times: Sales of Taylor Swift’s ‘1989’ Intensify Streaming Debate
“Taylor Swift has proved herself a music phenomenon on more than one front, scoring the fastest-selling album in 12 years and adding new fire to the industry debate on streaming music.
Ms. Swift’s latest album, “1989,” released on Oct. 27, sold 1.287 million copies in the United States in its first week, according to Nielsen SoundScan, sending it to the top of Billboard’s latest chart. It is Ms. Swift’s fourth No. 1 album.”
Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.
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John Lewis
Morning update
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