Morning Update: Julia Louis-Dreyfus turns ‘smother mother’, Steinlager rolls back the years, phone hacking hits Trinity Mirror revenue
https://www.youtube.com/watch?v=lZQc-LnAgR4
Ad Week: Julia Louis-Dreyfus is an insanely overbearing mom in her best Old Navy ads yet
Veep actress Julia Louis-Dreyfus is back to star in more commercials for Old Navy, and this time she’s an uptight suburban smother mother helping promote back-to-school sales.
Last seen holding up an elevator full of people, she is way less obnoxious in this new work from agency Chandelier, which isn’t necessarily saying much given that she’s basically torturing her poor, overdressed son by being shamelessly overbearing on his first day.
She does get an assist from the world’s least sassy pre-teens, who also know a surprising amount about the costs of their clothes and are very eager to share that information with an adult, rather than just giving her the side-eye she deserves. It’s probably safe to say her son will pay in a pound of flesh later, though.
https://www.youtube.com/watch?v=tN2KPAsuoIE
Creativity Online: Steinlager recreates New Zealand’s first ever rugby internationals in World Cup ad
New Zeland’s Steinlager stylishly recreates the country’s first-ever rugby team to tour the U.K., back in 1905, in this spot gearing up for the Rugby World Cup next month.
The ad, by DDB New Zealand and director Adam Stevens of Robbers Dog, is shot in black and white and shows the team, who were “farmers..blacksmiths… nobodies I suppose,” in the dressing room ready to take on England.
Its recreation of the team, from costume and hairstyle, to the luggage labels on their cases, is stirringly authentic and is bound to appeal to the patriotism of any Kiwi (who will know that they beat England 15-0). A previous rugby-themed campaign for Steinlager (by the same director) won a Gold Lion for Creative Effectiveness at Cannes in 2013; this ad uses the same tagline, “We Believe.”
Media Week: Phone hacking hits pre-tax profits at Trinity Mirror as newspaper ad revenue slump 19 per cent
According to its half-year financial results for 2015, published this morning, Trinity Mirror made a pre-tax profit of £12.1 million, down 76.0 per cent after it put aside £16.0 million to compensate victims of phone hacking.
Trinity Mirror’s pre-tax profit in the first half of 2014 was also boosted by PA Group’s sale of the weather forecaster MeteoGroup. Trinity Mirror owns 21.5 per cent of PA Group and received £27.5 million from the MeteoGroup deal.
If the year-on-year impact of phone hacking and MeteoGroup are excluded, Trinity Mirror’s statutory profit before tax increased by £1.1 million.
Campaign Live: Tanquery reworks Iggy Azalea’s ‘Fancy’
The new ad, which is part of the brand’s existing ‘Tonight We Tanqueray’ position, was created by Mother for the Spanish market and is understood to be airing in the UK at a later date.
The spot opens on a bartender who is unveiling 1920s-styled guests from beneath white sheets and then moving them into position, like mannequins, ahead of the evening’s festivities.
