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Morning Update: KFC resurrects Colonel Sanders; Gluten Free duck; YouTube holds ad contest

Creativity: KFC Resurrects Colonel Sanders in the Body of Darrell Hammond

It’s been almost 20 years since we saw Colonel Sanders represent for KFC. He last appeared as an animated character in the brand’s ads in 1998, but now, to celebrate its 75th anniversary, KFC is bringing him back — in the body of Darrell Hammond.

In a new campaign out of Wieden & Kennedy, Portland, the SNL alum dons the Colonel’s classic white suit and bushy beard but adds a decidedly modern, comedic twist to the character. In one ad, he gives the “State of Kentucky Fried Address.” Another music video-style spot shows him walking along a freeway and through a baseball field with a bucket of chicken in hand, singing “I need nothing; I have everything I need.”

Campaign UK: Genius Gluten Free “animals by Adam & Eve DDB

Adam & Eve/DDB created the campaign, in which bloated animals are shown struggling before Genius’ products appear with the strapline: “Bread shouldn’t feel like this.” The ads were directed by Kyra Buschor and Constantin Paeplow. The pair created a film in 2012 for the Stuttgart Festival of Animated Film about round animals, which were the basis of the Genius campaign. The ads will run on on-demand TV, YouTube and Facebook.

AdWeek: Mini is the new supersized. Why brands like Starbucks, Coca-Cola and Sonic are shrinking their food

Food and beverage giants are shrinking their offerings. Why? Consumers view sugar and fat to be the new tobacco, according to new research by Havas Worldwide, which found that in the last year 42 percent of consumers have reduced their sugar intake while 38 percent of consumers have decreased fat consumption.

“Smaller sizes have always been appealing for products perceived as indulgent,” explained Tim Maleeny, Havas’ chief strategy officer, managing partner.

AdAge: Old Spice’s MYMCSL vs. Little Darth: Who Will Win YouTube’s Ad Battle?

To celebrate its tenth birthday, YouTube is hosting a showdown of the top ads on the video platform. The brand announced that “advertising on YouTube has come of age,” noting that in 2014, four of the top 10 most-watched films on the site were ads. It released a voting site featuring 20 popular ads, including Volvo’s “Epic Split,” starring Jean-Claude Van Damme, Old Spice’s Man Your Man Could Smell Like, Kmart’s “Ship My Pants,” Evian’s “Roller Babies,” Budweiser’s “Puppy Love” and Volkswagen’s “The Force,” among others.

The Guardian: David Letterman retires: the top 10 list of top 10 lists about The Late Show

One of David Letterman’s signature bits on The Late Show is his nightly top 10 list. Since he is leaving the desk for good this Wednesday, writers, wags and other cultural observers have littered the internet with top 10 lists dedicated to Letterman’s best moments on the show. Since Letterman pioneered the meta-commentary of the late night talkshow, we’re going full meta and making a top 10 lists of the top 10 lists about The Late Show. You’re welcome.

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