Morning Update: Madrid Fusión 2015 ad features ‘WilliaM: the man with two mouths’
https://www.youtube.com/watch?v=0oSGVlrQOus
Campaign: Madrid Fusión 2015 “WilliaM: the man with two mouths” by VCCP
Ads developed by VCCP for Madrid’s gastronomic Fusión festival feature a man with two mouths. The short film “WilliaM: the man with two mouths” tells story of a heavily bearded man with a peculiar deformity. We follow him to the dentist and while dating. Each scenario is problematic. However, having two mouths is a definite advantage at Madrid Fusión, where he can eat and talk.
Mumbrella Asia: KFC moves Singapore creative from Ren Partnership to Ogilvy
KFC Singapore has moved its Singapore creative business from independent agency Ren Partnership to Ogilvy & Mather, Mumbrella can reveal.
Ren Partnership won the KFC Singapore business just under a year ago, taking on the account from Grey. A source at Ogilvy confirmed the win this afternoon.
AdWeek: Airbnb Turns a Ski Lift Above the French Alps Into a One-Night Crash Pad
For most people, spending a night in cable car 9,000 feet above sea level probably doesn’t sound that relaxing. But if you’re a ski buff or a sucker for a view, you might enjoy the prize in Airbnb’s latest sweepstakes—a stay in a tricked-out lift above a resort in the French Alps.
The hospitality company is turning a gondola at Courchevel into a bedroom for four (assuming they’re willing to pair off to share the two beds). The winners will arrive by snowmobile, enjoy a regional dinner in the cable car, and ride to the top of Saulire mountain, where they’ll have access to the bathroom in the station, because—surprise, surprise—there isn’t one in the car.
The New York Times: Pandora Readies for Another Royalties Battle, This Time With BMI
On Sunday, the eyes of the music world will be on theGrammy Awards in the Staples Center. But shortly afterward, the industry’s attention will shift to a much less glamorous location: a federal courtroom in Manhattan, where Pandora will square off against the giant licensing agency BMI in the latest fight over music royalties in the digital age.
The trial, which begins on Tuesday, will determine how much Pandora, the popular Internet radio service, pays BMI’s songwriters and music publishers to stream their songs.
AdAge: Twitter Delivers on Revenue, but Flops (Again) on User Growth
Twitter’s Wall Street woes are far from over.
In its fourth quarter earnings, the company proved once more that it can make money — revenue of $479 million beat expecations — but the service simply cannot gain users. It added only four million monthly active users, around eight million shy of analyst estimates.
Ad revenue continued to climb, up 97% to $432 million. In the U.S., Twitter earns $5.65 in ad dollars for every 1,000 timeline views — when a user refreshes their feed — a 49% annual increase. Outside the U.S., that figure grew at a faster clip but remains low at $1.16.
AdWeek: Accounts in Review: KFC Leaves FCB After a Decade-Long Run
The Chicago office of FCB had a long run on Yum Brands’ KFC, but after a decade, the fast-food giant is moving on. What’s interesting is the new agency, Wieden + Kennedy, isn’t known for fast food advertising. The shop does know new KFC chief marketing officer Kevin Hochman from his days as a marketing leader on Procter & Gamble’s Old Spice. Wieden also is white hot, with campaigns for TurboTax and Weight Watchers in heavy rotation and a new corporate image assignment from Verizon.
Meanwhile, Acer has completed its global creative search, hiring Saatchi & Saatchi in Singapore. Roth Observatory International managed that review. Finally, the making and placement of ads by credit company Elevate is now a family affair. MDC Partners’ Assembly has added media responsibilities for the company, 10 months after sister shop Vitro landed its creative account. Annual media spending is around $25 million.
Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.
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