Morning Update: Malaysian bank pulls insurance campaign featuring ‘blackface’ domestic worker
This is our Morning Update, rounding up international media and marketing news from while you were sleeping.
https://www.youtube.com/watch?v=O8jMFlJN77I
Mumbrella Asia: Malaysian bank pulls insurance ad campaign featuring ‘blackface’ domestic worker
“Malaysia’s Hong Leong Financial Group has been forced to withdraw a controversial insurance ad, run in Hong Kong, which featured a ‘blackfaced’ domestic worker clumsily injuring herself around the house.”
The Guardian: Syrian hackers attack websites of The Sun and Sunday Times
“Two of News UK’s newspaper websites – the Sunday Times and The Sun – have suffered a hack attack by the Syrian Electronic Army (SEA).
For some minutes the websites carried the message shown above. But the company kept the disruption to a minimum, restoring their online services after only a short hiatus.”
The New York Times: Google Ready to Comply With ‘Right to Be Forgotten’ Rules in Europe
“Your right to be forgotten on the Internet is almost here.
Google will start to remove links to online content in Europe by the end of the month to comply with a recent landmark European court ruling intended to protect individuals’ privacy, according to sources with direct knowledge of the issue, who spoke on the condition of anonymity because they were not authorized to speak on the matter.”
Mashable: Entrepreneur Barbie Puts the ‘B’ in Boss Lady
Don’t let the pink shift dress fool you. Barbie’s latest venture is all business.
The doll has dabbled in more than 150 careers, including holding jobs as an astronaut, doctor and even president in 1992, when the only Clinton eyeing for the spot was Bill. Now, with smartphone and tablet in hand, Entrepreneur Barbie is leaning in.
The Guardian: ASA ruling on Outbrain link heightens ‘native advertising’ debate
“The UK advertising watchdog has banned a promotion by Outbrain, which provides recommended links to advertiser-funded articles for thousands of websites, heightening the debate over the blurred line between editorial and advertising.”
https://www.youtube.com/watch?v=rzL-vdQ3ObA
Mashable: Pantene Ad Wants Women to Stop Saying ‘Sorry’
“Sorry we’re not sorry.
In its latest ad, Pantene urges women to stop with all the apologizing. The one-minute spot shows several common occasions of women using the word “sorry,” from asking questions in the workplace to asking for help with the kids.”
Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.
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