Morning Update: More overseas expansion for Huffington Post; Customers star in Burberry ad; Amazon Nazi symbols ‘a bad idea’
https://www.youtube.com/watch?v=-gz2Tthjgvg
Creativity: This Thanksgiving, even pilgrims have gone hipster
Stove Top makes stuffing, and stuffing (at least in the U.S.) is all about Thanksgiving. Or so you would think. In fact, the brand believes you should be enjoying it at other times of the year, and in order to get this “non-traditional” idea across, agency CP&B has come up with the idea of an “artisanal hipster pilgrim.”
This modern-day pilgrim, who appears in a series of social videos for the brand, looks much like a normal pilgrim, but sports an ironic hipster-style moustache and beard and black-rimmed glasses. (He also likes to take his pet turkey for walks.)
Campaign: Burberry makes customers the star of their own fashion campaign
Visitors to Burberry’s flagship store on Regent Street can stitch themselves into the luxury brand’s star-studded Christmas ad, thanks to a partnership with Google.
The Burberry Booth, which is powered by Google technology, uses real-time video stitching to insert people into Burberry’s Christmas ad – a pastiche of Billy Elliot that starred Naomi Campbell, Elton John and Romeo Beckham, among others.
In the booth, users are filmed jumping on the spot. The footage is then spliced into a 15-second edit of the ad, which is emailed to customers who are encouraged to watch and share their video on YouTube.
Digiday: Arianna Huffington outlines next chapter of The Huffington Post’s overseas expansion
The Huffington Post is charting a path to global domination. In Madrid yesterday, The Huffington Post’s 75 editors-in-chief and business leaders from around the world congregated to discuss the digital publisher’s road map. And it’s ambitious: HuffPo wants to be in 50 countries within the next decade.
The publisher, which celebrated its 10-year birthday this May and has 15 international editions, will center its expansion around some core areas: building a global newsroom, taking a more agile approach to international expansion, investing in technology infrastructure to support its global cross-platform editorial output, and “doubling down” on native advertising.
Ad Week: Coca Cola’s share a Coke campaign gets festive with holiday names on bottles
Coca-Cola isn’t releasing a new Christmas commercial for the U.S. market this year, choosing instead to recycle the “Make Someone Happy” spot from last year. But to make up for it, the soda giant is rolling out some festive packaging—putting holiday-themed names on bottles as an extension of its popular “Share a Coke” campaign.
Coke’s new holiday bottles will encourage people to share a Coke with “Santa,” “Someone Nice,” “Someone Naughty,” “Under the Mistletoe,” “Elves,” “Secret Santa” and (femvertising!) “Mrs. Claus.” Aluminum bottles, meanwhile, will feature reindeer names such as “Dasher & Dancer,” “Prancer & Vixen” and “Comet & Cupid.”
Mashable: Amazon decides decorating subways with nazi symbols was a bad idea
Amazon is asking New York’s public transit system to remove a set of ads that plastered Nazi and Imperial Japanese imagery across subway cars after the promotion sparked a loud backlash, a source familiar with the situation confirmed to Mashable.
The ad campaign, meant to promote Amazon’s new alternate history TV series The Man in the High Castle, prominently featured an American flag with a Nazi coat of arms in place of the 50 stars as well as a variation of the Rising Sun flag of Imperial Japan.
