Morning Update: New ad takes ‘Like a Girl’ as a compliment, not an insult
https://www.youtube.com/watch?v=wtk3JTHfWm8
Mashable: New ad takes ‘Like a Girl’ as a compliment, not an insult
These young women do everything “like girls” — and that’s just fine by them.
The previous “Like a Girl” ad from Always, which was released in June 2014 and dominated the Super Bowl commercial lineup, focused on changing the implications of the phrase from an insult to a statement of empowerment. Its followup ad, which you can watch above, highlights that very sentiment — how playing sports to excelling in academics like a girl is a good thing.
The new ad also includes a cameo from Olympic ice hockey player Hilary Knight, who shoots — as she says — “like a girl.” The timing coincides with International Women’s Day, which is coming up on Sunday.
AdWeek: Vince Vaughn and Co-stars Pose for Idiotic Stock Photos You Can Have for Free
Stock photos have a bad rap. They’re campy and cheesy and the butt of plenty of jokes. But what’s great about them is they’re often the catalyst for promotions or gags—sort of acomedic blank slate.
Enter the new Vince Vaughn movie Unfinished Business, which comes out Friday. Twentieth Century Fox has teamed up with iStock by Getty Images to create a set of stock photos featuring Vaugh along with co-stars Tom Wilkinson, Dave Franco and others.
AdAge: Omnicom Makes $50 Million Commitment to National CineMedia
Omnicom’s media agency network has made a commitment to spend $50 million with National Cinemedia, its largest bet on in-theater advertising yet, as the medium gets a digital facelift and becomes part of the premium video discussion.
For National Cinemedia, which says it sells ads before movies on over 20,100 screens in about 1,600 theaters, it’s also the largest commitment yet from an agency, and it more than doubles previous Omnicom commitments, the media company said.
AdWeek: Here’s What Would Happen If Ad Agencies Hired Drones as Employees
Sure, drones are almost taking people’s heads off at TGI Friday’s. But they can be loyal and useful airborne employees for brave ad agencies willing to embrace the future.
Or maybe they’ll just wreak havoc.
Check out the video below, from creative and technology agency MRY, to see what might happen if a creative agency actually hired drones. And check out the New York City Drone Film Festival on March 7, of which MRY is a sponsor.
Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.
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