Morning Update: Nivea slammed for stigmatising Singaporean women with dark arm pits in video for skin whitening deodorant
Mumbrella Asia: Nivea slammed for stigmatising Singaporean women with dark arm pits in video for skin whitening deodorant
Body care brand Nivea has come under fire in social media and by a women’s rights group in Singapore for stigmatising women with dark arm pit skin.
A three-minute video posted on Nivea’s Facebook page features a young Singaporean woman who is shunned by members of the public because she has darkly coloured arm pits.
The response to the supposedly humorous video was mixed, but some objected to the brand suggesting that women with darker arm pits should be socially ostracised, and use Nivea deodorant as a solution to their problem. Nivea’s Extra White & Firm Q10 Deodorant contains whitening and firming ingredients.
Mashable: Instagram ‘carousel ads’ let you swipe left to learn more
Instagram broadened its options for advertisers on Wednesday with a new type of ad unit that lets readers swipe left to learn more about the brand or product.
Called carousel ads, the product was developed after marketers clamored for a way to “tell sequenced stories in beautiful, compelling ways that lead to meaningful results for their businesses,” the Facebook unit wrote in a blog post on Wednesday. Instagram has addressed that need with new Tinder-like functionality, though here you swipe left instead of right if you like what you see.
AdWeek: Oreo Gets 10 Artists to Produce Beautifully Dreamy Outdoor Illustrations
The “Play with OREO” campaign, which launched in January, continues this month with a lovely new set of out-of-home ads featuring groovy illustrations from 10 artists.
The artists were given words to play off—functional ones like “dunk” and “twist,” as well as more emotional ones like “dream” and “wonder”—and asked to come up with a scene that brings those words to life. The only requirement was that the scene include a character with the Oreo cookie wafer as the face/head.
AdAge: Why Calvin Klein Tapped a Media Agency of Record
From Brooke Shields’ “My Calvins” in the 80s to Justin Bieber’s most recent endorsement, Calvin Klein has a history of generating buzzworthy creative with high-profile stars. The same goes for 14-year CK vet and marketing chief Melisa Goldie, who has served in a handful of creative roles at the company.
Ms. Goldie wanted to take that creativity and CK’s in-house marketing team to the next level by hiring an agency of record. But instead of turning to a traditional creative agency, she’s placing her bets on planning and buying with the appointment of Dentsu Aegis-ownedVizeum.
Campaign: McCann Worldgroup hires European chief digital officer
McCann Worldgroup has hired Somewhat’s Jon Carney as its chief digital officer for Europe.
Carney, who is based in London, joined McCann Worldgroup this week and will report to Pablo Walker, the president of McCann Worldgroup Europe.
Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.
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