Morning Update: Oct 11 – Betty White stars in Air NZ ad; The Slowskys are back; The origin of Twitter
This is our Morning Update, rounding up international media and marketing news from while you were sleeping.
The New Zealand Herald: Betty White straps in for new Air NZ safety video
“American actress Betty White has teamed up with a cast of fellow golden oldies to star in Air New Zealand’s latest in-flight safety video.”
The Guardian: ‘What the Guardian is doing is important for democracy’
“On Thursday the Daily Mail described the Guardian as the ‘The paper that helps Britain’s enemies’. We showed that article to many of the world’s leading editors.”
https://www.youtube.com/watch?feature=player_embedded&v=Sjiog7Ig3zQ
Ad Week: The Slowskys Are Back, and This Time They Mean Business
“The Slowskys are back!
Wait—who are the Slowskys, you ask? They’re Bill and Karolyn, the animatronic turtle couple who’ve been popping up in Comcast Internet ads since way back in 2006. That’s when they first began arguing against Comcast’s way-too-fast broadband in favor of super-slow DSL service.”
The New York Times: All is Fair in Love and Twitter
“Right in the center of South Park, a large, grassy oval near San Francisco’s financial district, there is a rinky-dink playground with slides, ladders and firefighter poles, all dented and dinged, connected by gritty brown pylons. Yet for many in Silicon Valley, this playground is hallowed ground. It was here, one breezy day in 2006, according to legend, that Jack Dorsey ordered burritos with two co-workers, scaled a slide and, in a black sweater and green beanie, like a geeked-out Moses on Mount Sinai, presented his idea for an Internet service that would allow users to update their current status and share what they were doing.”
Ad Week: FXX Is Bulking Up Its Subscribers
“It’s Champagne time for the latest cable network to rebrand and relaunch. 21st Century Fox’s male-skewing FXX took the place of Fox Soccer Channel on Sept. 3, and in that time has managed to add 12.7 million subs, elevate its ratings to a 58,000-viewer average (a year ago it wasn’t a third of that) and start building a brand.”
Could watch it once and be amused, but after that it would drive me nuts. It takes forever. Besides, I prefer an airline to take my safety a little more seriously than this.
Not everything has to be different to be effective.
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